EKSuccess Brands and Nickelodeon Consumer Products Encourage Kids’ Creativity with New Line of Crafts

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New Nickelodeon activity kits & craft supplies for children ages 3 to 12 available exclusively at Michaels stores.

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Nickelodeon craft products for children.

Nickelodeon crafts offer a wide variety of educational, fun activities that our younger customers will love.

EKSuccess Brands, one of the country’s leading scrapbooking and creative consumer products companies, and Nickelodeon Consumer Products today announced a new line of character-branded supplies and easy-to-make crafting kits for children ages 3 to 12. Debuting this October, the crafts program is designed to engage children’s imaginations and to develop motor skills and dexterity through activities featuring characters from some of their favorite shows like Dora the Explorer, SpongeBob SquarePants, Ni Hao, Kai-lan and iCarly.

This new line features nearly 50 unique products, including sewing and fashion crafts, activity and collecting books, room decor, jewelry kits and collectible stickers. The program is geared towards childhood interests and development stages through activities such as sewing cards and color-in stickers that are designed to encourage younger children to practice pinching motions, as well as identify colors, patterns, and shapes. An older child who is an iCarly fan can express his or her personality with room décor projects and fashion accessories that are customizable by personal style, name, word and image choices.

Each crafting kit includes clear, step-by-step pictures and instructions. Helpful tips within the instructions also provide ideas to promote sharing, collaboration, and craft usage. Available Oct. 8, exclusively at all U.S. Michaels stores, Nickelodeon crafts will retail from $1.49 to $29.99 and will be a special feature of the Kids’ Activities department.

“Our partnership with EKSuccess Brands is a natural fit because we both strive to entertain kids and inspire their creativity,” said Hal Snik, Senior Vice President of Domestic Licensing, Nickelodeon Consumer Products. “We’re looking forward to translating the excitement of our popular Nick characters into a line of fun products.”

“We want these crafts to engage a child’s imagination,” says Kevin Fick, President of EKSuccess Brands. “Be it a SpongeBob sewing kit or a Ni Hao bracelet set, our goal is to spark creativity while ensuring that every product embodies and identifies with the Nickelodeon brand, ideal and characters.”

“Michaels is a top destination for creative products, and Nickelodeon brings another beloved brand to our kids’ department,” said Michaels Executive Vice President of Merchandising Philo Pappas. “Nickelodeon crafts offer a wide variety of educational, fun activities that our younger customers will love.”

About Nickelodeon Consumer Products
Nickelodeon Consumer Products manages the world’s third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

About EKSuccess Brands
Established in 1978, EKSuccess Brands’ diversified portfolio of over 10,000 inspirational and creative products cover scrapbooking, painting, needle crafting, stamping, paper crafting, jewelry making, kids crafts and more. Popular brands include Martha Stewart Crafts™, K&Company ®, Inkadinkado®, Dimensions®, Jolee’s®, Sticko®, and Perler®. EKSuccess Brands is a division of Wilton Brands Inc. EKSuccess Brands Products are distributed through craft stores and online. For more details visit http://www.eksuccessbrands.com. Dream. Make. Celebrate.™

About Michaels
Irving, Texas-based Michaels Stores, Inc. is North America’s largest specialty retailer of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-ityourself home decorator. The company currently owns and operates more than 1,030 Michaels stores in 49 states and Canada, and over 140 Aaron Brothers stores, and produces ten exclusive private brands including Recollections®, Studio Decor™, Bead Landing®, Creatology®, Ashland™, Celebrate It®, Art Minds®, Artist’s Loft® ,Craft Smart® and Loops & Threads™. For more information visit http://www.Michaels.com.

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