El Grado Tequila Announces Partnership with Dempsey Racing

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Announcement Party at New Jersey's Verizon Wireless 250

Patrick Dempsey

The business relationship and growth potential is endless. We are excited to bring a new high end, exclusive brand into the Rolex Series very much look forward to a long relationship.

El Grado Spirits is teaming up with Mazda-powered Rolex Sports Car Series competitor Dempsey Racing beginning with the May 1st round of the 2009 Grand-Am Rolex Sports Car Series in Millville, New Jersey.

For this weekend's event and at least 3 others during the 2009 season, the Dempsey Racing Mazda RX-8 GT will be sporting the El Grado brand as the Texas-based company launches its new line of Ultra-Premium Tequila in high speed and style.

"El Grado Spirits is proud to announce our sponsorship of Dempsey Racing," says Ashly Kubicek, Co-Owner & Marketing Director of El Grado Spirits.

"As we launch our brand; we are excited to find a partner like Dempsey Racing who shares our belief that integrity matters."

G. Page Brockman, Co-Owner and Sales & Distribution Manager for El Grado Spirits adds "Dempsey Racing is a team on the rise, El Grado
Tequila is a spirit on the rise; we look forward to the growth of both of our brands".

"The El Grado brand and their management vision is a perfect fit for us at Dempsey Racing," comments Patrick Dempsey, team owner and driver. "This partnership sets the ground work for a long-term successful program. I believe that the race track is the perfect place to create brand awareness for El Grado and our team is the right team to deliver it. We look forward to expanding this partnership as the season progresses."

"Our team and partners are equally thrilled about our new partnership with El Grado Tequila" says Dempsey Racing driver Joe Foster. "The business relationship and growth potential is endless. We are excited to bring a new high end, exclusive brand into the Rolex Series very much look forward to a long relationship."

To formally announce its new partnership, El Grado is hosting the "Live it. Full Throttle" Tequila Tasting Party at the NEW JERSEY MOTORSPORTS PARK, BRIGHTEN ROOM RESTAURANT, May 1, with tasting starting at 6:30.

To include Grand-Am fans in the excitement, El Grado is hosting an online contest to name a new margarita drink after Patrick and the Dempsey Racing team. "This is the first in a series of contests to create excitement among the fans," says Marie Ralston, Co-Owner of E Image Agency, El Grado's marketing arm. "Fans will submit their most creative margarita names online. We narrow the names to the top 3 finalists then the fans will vote online at http://www.elgradoracing.com to pick the winning name. We want to create a tradition of bringing innovative experiences for all the fans to enjoy!" Prizes will range from a trip for two to the October 8-10 Homestead Miami Rolex Series event to winning a real diamond. For more contest details visit: http://www.elgradoracing.com.

Both El Grado Tequila and Dempsey Racing encourage Grand-Am fans to live life to the fullest: "full throttle"... while living life responsibly.

Press Release Contact Information
Marie Ralston, E-Image Agency
For Sponsorship/Activation
Stefani Paulus, Power PR
Office Phone: (480) 214-9577
North America Operations
9375 E. Shea Blvd
Scottsdale, AZ 85260


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