ByReputation brings about a new elder care marketing service using organic search engine optimization, local search directories, and content marketing to help increase new seniors coming in.
Houston, TX (PRWEB) November 21, 2012
ByReputation brings about a new elder care marketing service using organic search engine optimization, local search directories, and content marketing to help increase new seniors coming in. To get a free elder care marketing consult from an expert, please click on the link below:
Get a Free Elder Care Marketing Consult
With search engine optimization, an elder care service ranking will be increased in websites such as Google, Yahoo, and Bing. Search trends are evaluated using past site censuses to locate keywords with the highest conversion rate. The search engine specialist then goes into the site and adjusts page components on the site that have the biggest part in the search algorithm. An ongoing off page optimization campaign then begins using only white hat and penguin safe strategies.
Getting over 100 million visits each month, local search directories such as Yahoo Local, Yelp, Yellowbook, and the Superpages are vital to elder care marketing. These directory hits come from seniors looking for local businesses with ByReputation focusing on the top 30 local directories. To stand out from the rest of the elder care providers in the area, each directory listing is enhanced to stand out above the rest of the results.
Content marketing is the final piece to elder care marketing. Creating a blog focused on elder care, content marketing puts out unique articles pertaining to the elder care process. These articles and any questions on them are then published about two to three times a week. The Google freshness score is then increased by the constant flow of new content which allows the elder care to show up for more secondary elder care phrases in search results.