ESFI and Scholastic Help Students Warm Up to Safety This Winter

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Classroom Education Program to Teach Kids About Fire Prevention and Electrical Safety

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Classrooms are an ideal place to start introducing students to the importance of electrical safety and fire prevention and empowering them to be safety advocates at school and at home

The Electrical Safety Foundation International (ESFI) has teamed up with Scholastic to create Warm Up to Safety this Winter!, a classroom education program that focuses on fire prevention and electrical safety awareness for children in grades 3–5.

According to the National Fire Protection Association (NFPA), an estimated 53,000 home electrical fires occur in U.S. homes each year. Nearly one-third of these fires happen during the winter months.

The objective of this new in-school program is to educate children and their families nationwide about electrical safety and the importance of having working, properly-maintained smoke alarms at home. The program also provides tips for the safe use of portable space heaters.

“Curiosity is a natural part of childhood learning, but it can be extremely dangerous when it comes to electricity,” cautions ESFI president Brett Brenner. “ESFI is dedicated to reducing the number of childhood injuries and deaths from electrical accidents and fires through increased knowledge and awareness.”

This fall, 150,000 3-5 grade teachers nationwide will receive a free teaching-poster starring ESFI’s quirky Private I. Plug mascot. The poster includes electrical and fire safety tips, teaching tools, and worksheets featuring fun student activities. Each student will have a special take home sheet to share with their families which features year-round home safety reminders and a smoke alarm maintenance calendar. Teachers and families can also download the free materials to help safeguard their homes against electrical dangers and fire hazards at http://www.scholastic.com/esfi.

“Observing simple fire and electrical safety guidelines in the classroom and at home can greatly reduce the risk of injuries and deaths from electrical accidents and fires,” notes Brenner. “Winter is the perfect time to introduce these important safety topics because statistics show that home fires and electrical accidents typically increase during these colder months.”

ESFI has maximized the impact and reach of the Warm Up to Safety This Winter! program by leveraging the Foundation’s subject matter expertise along with Scholastic’s proven high-quality educational tools and unique reach into classrooms.

“Classrooms are an ideal place to start introducing students to the importance of electrical safety and fire prevention and empowering them to be safety advocates at school and at home, “ says Ann Amstutz Hayes, Vice President, Scholastic InSchool. “With these free resources, students and their families will be well on their way to making their homes safe from electrical and fire hazards this winter.”

Funding for this program was provided by a 2009 Fire Prevention & Safety (FP&S) Grant from the Department of Homeland Security, Federal Emergency Management Agency.

FP&S Grants are awarded annually to enhance the safety of the public and firefighters from fire and related hazards, prioritizing fire prevention and safety programs aimed at high-risk populations such as children and firefighters.

The FP&S Grants are part of the Assistance to Firefighters Grants (AFG), and are under the purview of the Grant Programs Directorate in the Federal Emergency Management Agency. For more information about the Assistance to Firefighters Grant Program and the Fire Prevention & Safety Grants, visit http://www.firegrantsupport.com.

Visit http://www.scholastic.com/esfi to learn more about ESFI’s Warm Up to Safety This Winter! program.

About the Electrical Safety Foundation International (ESFI)
The Electrical Safety Foundation International (ESFI) is dedicated exclusively to promoting electrical safety. ESFI proudly sponsors National Electrical Safety Month each May, and engages in public education campaigns throughout the year to prevent electrical fires, injuries, and fatalities in the home and the workplace. For more information about ESFI and National Electrical Safety Month, visit http://www.electrical-safety.org.

About Scholastic            
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and related services and children’s media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at http://www.scholastic.com.

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Jordanna Shapiro
ESFI
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