Using the digital wine menus we’ve been able to sell more of our higher-end and slower-moving wines that customers just weren’t aware of before. Even more important, our customers love using the iPad wine menus to help them find the right wine.
Chicago, IL / Anchorage, AK (PRWEB) September 27, 2011
As restaurants look for new ways to improve the guest experience, some restaurants are finding great success with interactive menus.
In August, ORSO became the first restaurant in Alaska to use iPad wine lists, which are quickly revolutionizing the dining experience. ORSO, known for its warm and inviting atmosphere and fresh local specialties in the heart of Anchorage, is a five-time winner of the Wine Spectator Award of Excellence. Making the jump to electronic wine menus was a way to enable diners to experience the full breadth of the over 250 wines offered and more easily select wines for their meal.
“The interactive menu allows our guests to search our extensive wine list in a more exciting and informative way than a paper menu,” stated Michael Hurst, Beverage Director at ORSO. “For diners’ uncomfortable selecting wine, the interactive menu is also able to provide wine pairing recommendations based on food from the menu.” The result: the restaurant is selling more wine than ever and customers love the new interactive menus.
ORSO uses iPad wine menu software called Uncorkd, from Chicago-based company Ideavation. Uncorkd is the leading iPad wine and beverage menu platform in North America serving restaurants, hotels, casinos and resorts. ORSO chose Uncorkd due to its user-friendly interface, ease of use, and great functionality in managing and customizing the wine list in real-time.
While traditional wine lists generally consist of only a wines name and price, the Uncorkd digital wine menu provides diners with wine descriptions, a picture of the label, geographical information, food pairing recommendations and more. Additionally, diners can rapidly sort through wines based on region, vintage or price or use search functionality to find wines by other attributes such as flavor profiles.
“We have a very extensive and eclectic wine list that offers something for everyone. Using the digital wine menus we’ve been able to sell more of our higher-end and slower-moving wines that customers just weren’t aware of before. Even more important, our customers love using the iPad wine menus to help them find the right wine. Many of our customers have added the app to their own iPads and now they could browse the current wine list at home and call ahead with their selection so we have the bottle on the table waiting for them when they arrive.”
Restaurants manage their wine menu through an online interface that is easy to use and provides updates to the restaurant iPads in real-time on the table. Restaurants have full control over the customization and management of their wine and beverage menu, instantly changing the design, creating and organizing wine categories, providing food pairing recommendations, and more.
According to Josh Saunders, CEO of Ideavation, “the best part about Uncorkd is that it is cost-effective for restaurants of all types and sizes. There is nothing for restaurants to install, no setup charges and no long-term commitments. Restaurants can be up and running with their own digital wine menu quickly and easily.”
Ideavation recently released an updated version of Uncorkd that provides even more new functionality and customization options built-in for restaurants to use. “Our goal is to continuously gather feedback from restaurants and develop the most robust interactive menu platform with new features that restaurants actually want,” says Saunders. “We release new versions throughout the year for free to all of our customers based on their input and experiences using the digital menus.”
Giving fresh Alaskan dishes a unique Mediterranean touch, ORSO serves lunch and dinner in a warm, inviting Tuscan-style atmosphere in the heart of Anchorage. For more information on ORSO and how to download our wine application, email Michael Hurst at email@example.com or call 907-792-3792.
Uncorkd is the leading iPad wine and beverage menu software provider, working with the hospitality industry across North America. The Uncorkd platform enables any restaurant to quickly and affordably host their own interactive wine menu, providing a better experience to guests and enabling restaurants to sell more wine. For more information on Uncorkd, visit http://www.uncorkd.biz, email sales(at)uncorkd(dot)biz, or call 773-683-1492.
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