Smokers are turning to E-Lites technology as No Smoking Day dawns

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No Smoking Day 2011 is on Wednesday 9th March but the rising popularity of smoke-free electronic cigarettes means smokers no longer have to face a day of complete abstinence.

E-Lites are legal to smoke in public places such as the bars and offices

No Smoking Day is a very good opportunity to try out the best available alternatives to conventional smoking, so we're urging smokers to put E-Lites to the test.

E-Lites.co.uk, the UK-based maker of the most sophisticated electronic cigarettes on the market, says that rather than going without, smokers can enjoy an alternative option, known as ‘vaping’ or ‘E-Liting’, which is healthier than conventional cigarettes, more convenient, cheaper to buy and unrestricted in public places.

The company’s innovative products, based on extensive research and development, produce a neutral vapour, which eliminates the nasty cigarette smell that so many find unpleasant.

The benefits of these premium electronic cigarette kits are winning increasing numbers of fans, according to E-Lites co-founder Adrian Everett. “The advantages of E-Lites are too great for a lot of smokers to ignore and we’re experiencing unprecedented levels of demand,” he said. “No Smoking Day is a very good opportunity to try out the best available alternatives to conventional smoking, so we’re urging smokers to put E-Lites to the test.”

Celebrities certainly haven’t been slow to take up the ‘vaping’ trend. Among the stars spotted with electronic cigarettes have been Katherine Heigl, Johnny Depp, Avril Lavigne and Leonardo DiCaprio.

E-Lites contain a pure liquid form of nicotine that, when someone inhales from the device, is drawn into an atomising chamber, heated and turned into a vapour. This delivers a measured amount of nicotine to smoothly and pleasantly satisfy the user. Although they are used very much like a cigarette, E-Lites contain no tobacco, tar, carcinogens or harmful chemicals.

The device comprises a replaceable cartridge, which delivers the nicotine equivalent of up to 15 cigarettes, an atomiser and a rechargeable battery, which lasts for the equivalent of 15 to 20 cigarettes before needing to be recharged.

For more information about E-Lites electronic cigarettes, please visit http://www.e-lites.co.uk.

Notes to Editors

E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

These are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible.

The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

E-Lites have attracted the interest of numerous celebrities. Musicians and singers at the 2010 Royal Variety Performance were introduced to E-Lites, with members of N’Dubz, Take That, Jamie Cullum and Russell Watson among the stars fascinated by the product. E-Lites were also included in backstage goodie-bags at the Brit Awards 2011.

One of the directors of E-Lites, Michael Ryan is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products.

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Nick Henderson
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