Electronic Medical Records and Their Use in a Physical Therapy Practice

International marketing expert, Nitin Chhoda, has long been an advocate of electronic office systems to increase productivity, referrals and revenues. With more physical therapists transitioning to electronic medical records (EMR), Chhoda has announced new ways that practice owners can benefit from the system to market their clinics.

Denville, NJ (PRWEB) June 12, 2012

Electronic medical records provide therapists with a quick and easy way to document patient records to prevent lawsuits, eliminate billing and coding errors, and expedite payments,” said Chhoda. “EMRs are versatile systems that also provide clinics with valuable analytic and marketing tools.”

An EMR system effectively monitors the total number of new patients and referrals received each month, and therapists can easily discover how many individuals actually made an appointment. The source of those referrals can be charted to learn where marketing efforts should be focused. The statistics provided by an EMR offers valuable information for therapists who want to expand their services, open a new facility, and ascertain staffing requirements.

Chhoda noted that cancellations and no-shows are inevitable in any practice, and an EMR provides the tools for physical therapists to discover how many visits are being cancelled, if the appointments are being rescheduled, and how quickly. The system allows therapists to determine the average number of visits by each patient and identify at what level of treatment patients typically terminate their visits. The data presents a multitude of opportunities for examination of the business and the clinic’s customer service.

Everyone strives for an increased level of efficiency and productivity when it comes to physical therapy documentation, and an EMR system easily shows how many patients are being treated, the type of procedure received and how many hours are being invested to deliver services. The information creates valuable insight that can be utilized to schedule staff, offer new procedures and manage patient cases more efficiently for greater productivity.

Practice owners must be paid for their services if the clinic is to grow and thrive. Physical therapy management and EMR systems provide the tools for clinics to evaluate and monitor the billing process for increased revenues. The information is available instantly and doesn’t require long hours of complicated calculations. Data and statistics can be accessed at the tap of a button.

Chhoda’s new uses for electronic medical records systems provide practice owners with innovative ways to monitor patient visits, referrals and the success of marketing efforts. Implementing an EMR can seem like a daunting task, but Chhoda said such systems are well worth the effort, providing physical therapists with state-of-the-art tools to provide better customer service, increase revenues and grow their practice.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.

ABOUT NITIN CHHODA
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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