Compare the shopping experience with any light bulb store on the web, and you'll very quickly see that no one even comes close to making it as easy as we have.
Maple Grove, MN (PRWEB) January 12, 2009
Some long time lighting distributors have come together to form a new light bulb store on the web. What makes this store newsworthy is the revolutionary look and feel of the website; truly unlike any other light bulb site. Light Bulbs can be an intimidating product to buy; bulbs are not always interchangeable and it can be very tricky identifying and finding the one you need. The President of eLightBulbs, Dave McLellan, says that's where his new site really shines. "Compare the shopping experience with any light bulb store on the web, and you'll very quickly see that no one even comes close to making it as easy as we have."
eLightBulbs has been designed to be free from clutter, a fact you see immediately when you visit the homepage. It doesn't look like any other shopping website; in fact the nearest comparison would have to be Google.com itself. It's a very different approach and McLellan is banking on people's disdain for visual clutter and stressful websites. The lead designer on the project has put a lot of cutting edge web technology into play on this site, and yet it doesn't overwhelm the user or feel forced and out of place. "I can't think of any part of this website that was not questioned, brain-stormed, tested, and questioned again, to make sure we make the experience simple, easy, and stress-free.", he said.
A well designed e-commerce store is only part of the solution for eLightBulbs. The company has taken service to a much higher level than anyone in the industry. "We know that people typically will not come back and shop with us again without something real standing behind (the site)." That's why McLellan has arranged a very simple and customer-friendly set of terms and conditions. He's also put the service representatives through a revolutionary training program; to ensure each customer is treated with a level of service akin to being in the royal family. Interestingly enough, McLellan has also given his technical team a strict directive--"Don't make callers press buttons or talk to a computer." When you call eLightBulbs, there's a small chance you'll hear a recording asking you to wait, but almost always you'll ring directly through to a human being, and you'll never be forced to press anything on your phone. "Service is a large cost to the company, but without it, we have nothing."