Elisabeth Moss Joins Demand Success 2013 Line Up as a Primary Keynote

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Actress plays Peggy Olson on Mad Men®, symbolizing a forerunner to the modern marketing woman

Her character Peggy Olson symbolizes the forerunner to the modern female marketer, and as such fought battles to make today’s professional opportunities available to women.

Vocus (NASDAQ: VOCS), a leading marketing cloud provider, announced its second primary keynote for the Demand Success 2013 conference, actress Elisabeth Moss. Ms. Moss plays the character Peggy Olson, a successful copywriter on the AMC television show Mad Men®.

Demand Success 2013 is a two-day marketing conference, hosted by Vocus. The event will be held at the Gaylord National Resort and Convention Center in National Harbor, MD on June 20-21, 2013. Registration is open to the public.

An accomplished actress, Ms. Moss’s current role as executive Peggy Olson symbolizes the rise of feminism in marketing, a field now populated primarily by women. Further, the character’s dedication to excellence in writing still applies to the modern marketing world 50 years later with today’s content marketing trend.

Ms. Moss will appear at Demand Success 2013 on June 20. She will be interviewed about her experience and insights gained playing Peggy Olson. Vocus will host a Mad Men themed networking event during the evening of June 20, in celebration of Ms. Moss’ appearance. She joins AOL Huffington Post’s Arianna Huffington as the second primary keynote of the event.

“We welcome Elisabeth Moss to Demand Success 2013,” said Vocus Senior Vice President of Products, You Mon Tsang. “Her character Peggy Olson symbolizes the forerunner to the modern female marketer, and as such fought battles to make today’s professional opportunities available to women. In an era with women like Arianna Huffington and Sheryl Sandberg leading our sector, we could not think of a more ideal and fun second keynote experience.”

Vocus themed its conference “Demand Success” with an emphasis on getting results from new skills, tools, strategies and training from marketing and PR experts. For complete conference information on speakers, panels, training sessions and registration information, visit the conference website at: http://www.vocus.com/conference.

About Vocus

Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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