Michael C. Fina Online Sales Surge 45% in 2010

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Digital Agency Elite SEM Drives Offline Sales Through Online Marketing

Collaborating with Michael C. Fina has been a tremendously positive learning experience for us. We focused on driving in-store sales through strategic and targeted online marketing tactics and saw great results.

Elite SEM, a boutique digital agency specializing in Search Engine Marketing, today announced its successful 2010 online marketing campaign for luxury retailer Michael C. Fina. Since selecting Elite SEM as its Digital Marketing Agency of Record (AOR) in March 2010, online sales alone rose 45% through Q4 2010.

The dedicated search marketers at Elite SEM employed a highly targeted paid search campaign with the intent to boost web traffic to the brand’s website and generate both online and offline sales.

“Given our brand’s core assets for unparalleled quality and 24/7 concierge-style customer service, it was a smart business decision to align ourselves with a digital agency that’s equally respected and valued for its talent and expertise in Search Engine Marketing, round-the-clock customer service and, most importantly, the ability to translate its digital strategy into ROI for our brand,” says Steven Fina, Vice President of Michael C. Fina.

Ben Kirshner, CEO of Elite SEM, emphasizes that each client comes with its own set of business goals, needs and bottom-line expectations. For Michael C. Fina, this included streamlining the process for converting online appointments into offline sales. In a period of nine months, Elite SEM facilitated 50 in-store meetings through online marketing.

Kirshner continues, “Collaborating with Michael C. Fina has been a tremendously positive learning experience for us. Setting the bar of expectations high in the first year, we focused on driving in-store sales through strategic and targeted online marketing tactics and saw great results. As we move into our second year of collaboration, we’ll look to integrate new technologies and marketing channels to generate offline and online sales for the brand.”

About Elite SEM
Elite SEM (http://www.elitesem.com) is one of New York’s fastest growing digital marketing agencies specializing in building top-performing search engine marketing campaigns for clients across a broad spectrum of industries including ideeli, Lauren Merkin, Tommy Bahama, Havaianas, Terminix, Michael C. Fina and PlayFirst. Featured in the Inc. 5000 List of Fastest Growing Private Companies in 2010, Elite SEM understands firsthand the complexities of the Internet community, the evolving landscape of the marketing and advertising space, and most importantly, how to grow brands with the media in a way that’s smart, innovative and rewarding.

About Michael C. Fina
Michael C. Fina is the perfect place to turn when celebrating all life's many milestones, big or small. As New York's premier family owned and operated retail destination, we have been providing customers with quality products and exceptional service for 75 years. The flagship store, located at 545 Fifth Ave. New York, NY, offers a stunning variety of engagement rings, wedding bands, fine jewelry, tableware, estate silver, and bath accessories. The company was named Hearts On Fire's Retailer of the Year in 2010.

Media Contact:    
Ragini Bhalla
Phone: (212) 863-9687
Email: Ragini(at)elitesem(dot)com

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Ragini Bhalla
Elite SEM
(212) 863-9687
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