Why Are 99% of Websites So Dull?

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Over the past few years the web has lost some of its ability to wow us. With the launch of its ski pavilion, elitemarket.com challenges the status quo and reminds us once again of the full presentation capability of the web.

Navigate around the world's top ski resorts from the gondola station

If the web were a fashion parade then the vast majority of sites would be wearing shoulder pads with back combed hair that would have looked more at home in the first series of ‘Dynasty’.

Elitemarket.com, the London based online ultra luxury showcase, today announced the launch of the first virtual ski village on the Internet. The elitemarket‚ Ski Pavilion will give users access to a highly select list of the world’s best ski resorts, ski hotels, prime winter vacation property and ski equipment all set within the same virtual ski village.

In direct contrast with the vast majority of websites which are based on text and pictures, elitemarket.com has deployed Flash based graphics to create a high resolution virtual environment with moving images that makes the user feel like they are exploring a real ski resort. The focus of the site is luxury goods and services and the aim is to present luxury brands in an environment that is consistent with, and compliments the essence of, the participating brands.

The luxury industry has had a reputation of being slow to adopt new digital approaches to the market but sites like elitemarket.com challenge the status quo and demonstrate that virtual environments can be both pleasing to the eye and an effective way to view luxury goods.

The Ski Resort is the first virtual ‘pavilion’ to be launched by elitemarket.com and this will be followed later this year by a Marina, a Fine Wine & Spirits Cellar, Jewellery & Watches, and Fashion & Leather Goods. These further pavilions are already in beta version and can be accessed on the site along with the Ski Resort.

Andrew McErlain, the CEO of Elitemarket states that, "Our goal is to create a top tier luxury environment where discerning ski travellers can explore and plan all aspects of their next vacation. The Ski Pavilion is a one-stop shop for the luxury skier with the finest resorts, top hotels, prime property and the best equipment. As an illustration to the commitment to the quality end of the market the site will only list ski property valued at over $1m (US)."

McErlain added: "One of our key objectives in the Ski Pavilion is to give the user a truly immersive luxury experience in an environment that complements the participating brands and resorts. In an industry where the vast majority of websites have got caught in the old design tramlines of a pictures and text format and, as a result, are instantly forgettable, we felt it was time to take a different approach. With the Ski Pavilion, we have created a more visually stimulating browsing environment that is not only pleasing to the eye but is also more effective for the presentation of luxury goods and services."

About Elitemarket Ltd
The company was incorporated in December 2008 and is focused on the development, launch and management of a high end graphical website for the presentation of luxury goods and services. The company’s offices are at 33 St James’s Square, London, SW1Y 4JS.

Elitemarket Ltd is owned and managed by its founding directors and shareholders, Andrew McErlain and Deepinder Sahni. Both founders were previously directors and shareholders of KCS Global Holdings Ltd which was sold to Sage PLC in October 2007.

If you require any further information please contact:
Andrew McErlain - +44 (0)207 661 8022

  • or - Rupul Safaya - +44 (0)207 661 8022

Press Materials:

If you require high resolution images please contact the management team via the above telephone numbers or by email:
andrew.mcerlain (at) elitemarket (dot) com
rupul.safaya (at) elitemarket (dot) com


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Andrew McErlain

Rupul Safaya
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