Elle Partners with GUESS to Take ELLE.com’s “Street Chic” Around the World

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ELLE’s New Online Extension “Global Street Chic” Launches with Casting Call for a ELLE/GUESS® Global Street Chic Ambassador

Global Street Chic Ambassador

Do you have what it takes to be the next GUESS Global Street Chic Ambassador?

ELLE, the No. 1 fashion magazine in the world, is expanding on its most popular digital franchise, Street Chic, with the launch of Global Street Chic on April 25, 2011. ELLE will host an online casting call sponsored by GUESS, the American lifestyle brand famous for its trend setting styles and unforgettable campaigns, to find the “Global Street Chic Ambassador” who will travel around the world taking pictures of the best in street fashion. From Amsterdam to Los Angeles, the new Global Street Chic feature on ELLE.com will capture the best street style looks from the most fashionable cities around the world.

ELLE.com will direct stylistas looking to become the Global Street Chic Ambassador to the GUESS Facebook page which will host the contest. All interested applicants must “like” the GUESS Facebook page in order to participate in the casting call. Contestants will be asked to submit their best street style looks to the GUESS Facebook page, where fans will vote on their favorites, culminating with two winners: Fan’s Favorite and the GUESS/ELLE Editor’s Choice. The ‘Fan’s Favorite,’ the finalist who receives the most votes on GUESS’ Facebook page, will receive a wardrobe full of fashion-forward GUESS apparel and accessories. The two winners will be announced at the end of the summer.

While the contest is ongoing, the ELLE tab on the GUESS Facebook page will be the only place where ELLE.com’s Shopping Editor will show you how to get your favorite Global Chic look with GUESS product. The Global Chic looks will be accompanied by product galleries where users will be directed to shop for their favorite pieces.

The Global Street Chic contest will be promoted throughout the ELLE.com homepage and the Street Chic landing Page.

ABOUT ELLE
ELLE is the No. 1 fashion magazine in the world, with 43 editions, 21 million readers, and 6.4 million copies sold every month worldwide. It is also the foundation of numerous brand extensions, including ELLE Décor (25 editions), ELLE A Table (four editions), and ELLE.com (28 websites with 20 million unique visitors). The U.S. edition reaches an audience of 5.6 million readers, who find in ELLE a rich mix of fashion, beauty and culture that lets the reader discover their personal style and public self.

ABOUT GUESS
Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS.com.

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Corie Rosenberg
ELLE
212-767-5827
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Alina Hauptman
GUESS
212-852-0513
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