Ellison Educational Equipment, Inc. Taps Consumer Products Marketing Veteran for its New VP of Marketing Communications Position to Oversee Company’s Leadership Position

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20 Year Marketing Executive Susan Spiegel Joins Ellison Educational Equipment to Focus and Grow the Company’s Leadership Position in the Education Marketplace

Ellison Die Cutting Machines
I am excited for the opportunity to grow the number of schools who use Ellison shape-cutting products, and to make sure that current and future educators have access to all of these amazing products and lesson plans, said Susan Spiegel.

Ellison Educational Equipment Inc., the pioneer and market leader in die cutting machines, die cutting accessories, and curriculum-based shape-cutting for the Education Market, has recruited accomplished marketing executive Susan Spiegel to be its Vice President of Marketing Communications to lead its Marketing Team as the Company seeks to continue to build upon its 35 years of market leadership in the Education Market.

As educators continue to search for multi-modality teaching principles to teach fundamental and advanced lessons, Ellison Educational Equipment, Inc. continues its commitment to educators by developing new and exciting die cutting products coupled with standards-based lesson plans that build upon its comprehensive library of shape-cutting products and standards-based curriculum.

Ms. Spiegel was recruited based on her extensive strategy, marketing, and licensing background in the toy, consumer, and entertainment sectors, combined with her successful stints at MGA Entertainment, Funrise, Mega Brands, Hasbro and Nutrisystem. She will be tasked with the role of making sure that the current and future generations of educators are able to tap into and leverage Ellison’s existing and future education products and curriculum for their classroom teaching needs.

“Since 1977, it is estimated that Ellison’s die cutting products and vast library of standards-based curriculum have been used by over 80% of schools in the U.S.,” says Spiegel. “I am excited for the opportunity to grow the number of schools who use Ellison shape-cutting products, and to make sure that current and future educators have access to all of these amazing products and lesson plans to help them in educating future generations of kids.”

“We are incredibly excited to have someone of Susan’s caliber join our Senior Management Team,” says Kristin Highberg, CEO of Ellison Educational Equipment, Inc. “Susan is going to be a tremendous asset for our Company and will play a vital role in helping us support the needs of the future generations of educators.”

About Ellison Educational Equipment Inc.
Since 1977, Ellison Educational Equipment, Inc. has been the recognized global leader of die cutting machines, die cutting products and shape-cutting accessories for the Education Market. The Company was founded by an educator, and has built its reputation developing high quality, reliable die cutting machines, die cutting products and accessories, coupled with innovative teaching principles that support all subject matters, and Grades K-12. For more information on Ellison Educational Equipment, and its products and standards-based curriculum, please visit http://www.ellisoneducation.com

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