Hyper-targeted email advertising has rapidly emerged as a powerful, proven tactic for getting relevant messages in front of hard-to-reach audiences.
Vancouver, Canada (PRWEB) October 08, 2012
Future Flow Media announced that Principal Consultant Chris O'Neill will speak about Hyper-Targeted Email Advertising at DMA2012, the annual Direct Marketing Association conference. DMA2012 is one of the most important direct marketing education events of the year and will take place October 13-18 in Las Vegas.
Chris O'Neill is one of the invited speakers for the Solutions Showdown panel at DMA2012, alongside experts from IBM and Strongmail Systems. The panel will be held at the DMA Town Square in the Exhibit Hall on October 15th. The presentations will address important questions about email marketing, including: how heads of marketing for major consumer brands can improve on their existing, reasonably successful email strategies; what safe-guards they need to put in place to make sure their emails aren’t seen as spam; and what are the most important metrics to watch.
Future Flow Media will also be exhibiting at DMA2012 and presenting detailed case studies of successful email list rental in many industries, including automotive, telecom, retail, financial services, nonprofit, healthcare & wellness, travel & tourism, among other sectors.
Future Flow Media has also been invited by the Direct Marketing Association to present an educational webinar on November 1, entitled “Lessons from 3,000 Data-Enriched Email Ad Campaigns.” The session will discuss valuable insights for direct marketers who need to deliver customized messages to very specific audience subsegments. Key takeaways will include: when to use data-enriched email list rental; performance benchmarks and how to calculate your ROI; best practices that can boost your response rates; and how to select a campaign delivery service provider.
“The high level of interest in this topic from the top direct marketers in the country is not surprising, given that hyper-targeted email advertising has rapidly emerged as a powerful, proven tactic for getting relevant messages in front of hard-to-reach audiences.” said Chris O'Neill, Principal Consultant at Future Flow Media.
About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow's Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world's freshest, most targetable permission-based email address list. For more information, visit http://www.futureflowmedia.com.