Commercial email marketing has been in the UK for 12 years now, but many email marketing companies do not work closely with their clients to develop bespoke email marketing communications strategies which ultimately affect response levels and email delive
(PRWeb UK) April 10, 2011
Inbox Warriors, the UK based email marketing firm have just re-launched their website http://www.InboxWarriors.co.uk which explains their managed service solutions for maximising delivery on broadcast email campaigns.
After 8 years of building and operating email marketing services divisions for other digital communication firms, the founders Tony Macpherson and Mike Parry created Inbox Warriors in 2007 to provide higher levels of customer service and email delivery:
"Commercial email marketing has been in the UK for 12 years now, but many email marketing companies do not work closely with their clients to develop bespoke email marketing communications strategies which ultimately affect response levels and email delivery. Inbox Warriors was founded on the principle of giving clients a reliable dedicated managed email service and strong delivery.”
In addition to the new look website, the company has integrated Facebook and Twitter as convergence across online media continues its upward trend.
“Although the concept isn’t new, the most successful email campaigns are those overlaying geo-demographic data with data collected from previous email marketing campaigns. The process is more resource intensive but the returns, in terms of customer interaction and ROI, are higher."
Inbox Warriors will be giving a seminar on ‘Using email to turn channel fragmentation to your advantage’ in addition to exhibiting at Internet World 2011, which will be held in Earls Court for three days starting on the 10th May.
About Mike Parry and Tony Macpherson, Inbox Warriors Co-Founder
In 1999 Mike Parry was UK Sales Director at e2 Communications for a new type of marketing business; email marketing. e2 quickly became established in the UK and, when it was acquired by Bluestreak in 2002, was the UK market leader with a turnover of £2.1million. In July 2002 Mike launched EmailBureau at IPT and by August 2007 was sending 140,000,000 emails and 1,000 campaigns for over 100 clients every month. During that growth period the email marketing landscape changed dramatically and Mike oversaw the launch of a number of complimentary tools and products including EmailMonitor, a suite of deliverability products designed to assist marketers with email delivery. Email-Tracker, an online email resource library capturing and republishing over 2,000,000 UK marketing emails to assist marketers with planning and creative ideas. Along with Tony Macpherson, Mike was also responsible for the majority of the content found in the books, the Essential Industry Guides to Email Marketing and the Big Book of Email Marketing. Mike is also a speaker at such venues as The Savoy, BAFTA, IDMF, TFM, Internet World, AD Tech, The Marketing Forum and any number of smaller events, and has written for Mad.co.uk, Revolution magazine, New Media Age and the Telegraph.
Tony joined Mike Parry at e2 communications in 2000. When Bluestreak acquired e2 in 2002, Tony left to launch EmailBureau with Mike as Client Services Director, with ultimate responsibility for all aspects of client set up, integration and day-today campaign management. Tony was responsible for integrating a number of complex client requirements for automated system led emails and managed site-side triggered cross-sell campaigns. Along with Mike Parry, Tony was responsible for the majority of the content found in the books, the Essential Industry Guides to Email Marketing and the Big Book of Email Marketing, has written for New Media Age, Revolution and Mad.co.uk and has spoken at a number of events including TFM&A and Internet World.
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