Free Email Marketing eBook: Turning Emails into Customers - New from MailerMailer

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Do-it-yourself email marketing company MailerMailer releases a free eBook, "Turning Emails into Customers - The 2009 Guide to Easy Email Marketing," which shows readers, in plain English, how to get started with email marketing.

Turning Emails into Customers eBook cover

this eBook is full of good advice that will keep your company out of trouble.

MailerMailer, the company that publishes the widely-referenced Email Marketing Metrics Report, released a new resource to help small businesses and others get started with email marketing. Turning Emails into Customers- The 2009 Guide to Easy Email Marketing, teaches the ins and outs of email marketing, with easy-to-follow steps and success stories. Download the eBook free at:

This 59-page email marketing eBook also contains relevant information for email marketers with different levels of experience, such as recommended sites, useful terms, and case studies of successful email marketing initiatives. Readers can learn how a band was able to sell out more shows, or how a small business brought in more monthly sales from their email promotions. Experienced marketers can try out strategies utilizing metrics to increase response rates as well as other best practices described in the eBook.

Small business owners, nonprofits and agencies alike will learn practical information on email marketing such as:

  • How to create a winning email marketing strategy
  • How to build an email list
  • What to expect after sending a message
  • Ways to increase response rates
  • Laws every email marketer needs to know

In an especially difficult economic time, Internet Marketing Report's Julie Power says, "this eBook is full of good advice that will keep your company out of trouble."

"The problem is many people hear about and receive email marketing campaigns. They want to try it out, but don't know how to begin," says CEO Raj Khera. "This book is a tool someone with no email marketing experience can use to jump in right away."

Download what popular interactive marketing consultant Jeanne Jennings calls "a great resource for anyone looking to grow their business with email," at

About MailerMailer
MailerMailer is a web-based email list management service for creating and tracking opt-in newsletters and email campaigns. Create and send personalized, targeted emails based on your subscribers' interests and demographics. This quality low-cost, do-it-yourself service automates email list set up and maintenance and includes templates for easy management. Visit for more information and a free trial.


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Margaret Lahey
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