Email marketing has been and remains a primary marketing lever for businesses.
Beltsville, MD (PRWEB) March 27, 2013
iContact (email marketing from Vocus) announced the release of The Small and Midsize Business Email Marketing Survey 2013 Report today. The report conducted by Edge Research details the findings of an independent survey iContact commissioned in the fall.
More than 600 marketing decision makers from a range of organizations with annual revenues ranging between $1 million and $50 million were surveyed. Respondents answered questions on their attitude toward, understanding of and commitment to email marketing.
“Email marketing has been and remains a primary marketing lever for businesses,” said Vice President of Digital and eCommerce Marketing, Geoff Alexander. “Social media and other marketing channels have only increased the effectiveness of email marketing.”
Key findings include:
1. Email’s number one purpose is to share.
92 percent of businesses use email to share information about new products and services.
2. Integrating email with other types of marketing.
64 percent of businesses coordinate email marketing with social media marketing.
3. Still plenty of room for growth.
56 percent of businesses plan to increase their use of email marketing in 2013.
4. Email marketing helps businesses.
91 percent of businesses said email marketing was either helpful or very helpful to their organization.
To read more of the results of The Small and Midsize Business Email Marketing Survey 2013 Report: http://www.icontact.com/email-marketing-survey-2013
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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