Central New York (PRWEB) August 3, 2008
Zrinity Inc, a Central New York Email Marketing Firm, announced that another cutting edge, Web 2.0 firm, recently chose Zrinity's on-premise email marketing system for their internal email delivery system. A small team of high tech and marketing experts chose Zrinity after the team conducted an extensive study of Zrinity and one other email system.
Wade Chinoy, Network Engineer at Jobfox, headed the inquiry into on-premise email delivery systems. The in-house team, which also consisted of a marketing expert and the lead developer, chose Zrinity over other email industry competitors, then recommended Jobfox choose Zrinity Email Systems based upon their findings.
Mr. Chinoy stated, "We chose Zrinity to help improve our sender reputation and deliverability, which is a business-critical part of our communication with our customers. Zrinity's willingness to work with us in reaching our deliverability and business communication goals plus their efforts to create customized solutions was very beneficial in the decision making process. The goal is to increase our ability to generate more highly qualified business leads and increase revenue using the Zrinity email marketing system."
Zrinity was also selected through extensive product research conducted by teams at Jacobs Interactive and Eldorado Resorts. According to Chad Hallert, Corporate E-Commerce Manager, Eldorado Resorts, the Eldorado E-Commerce Team stringent requirements for their new in-house email delivery servers and which included recommendations by other email delivery industry colleagues. According to Scott Iverson, Vice President at Jacobs Interactive, "With the constantly changing rules of major ISPs, setting up your own email servers is no longer the most cost effective way of handling bulk mail. We now rely on our Zrinity applications to manage this which in turn allows us time to focus on what is most important to our success--our customers."
Zrinity also published a white paper about Transactional Email Marketing to their email delivery Weblog. Transactional marketing is the least used tool available to email marketing managers. This strategy has the highest degree of potential to generate additional revenue using email at the most effective time, while the buyer knows who you are, but still remains to be used by a mass majority of the Web marketing experts. The cost to sell to recent existing customers is far less than marketing to a new crowd of potential buyers, but yet it still seems to be a bit of a mystery to the average marketer."
Jobfox is the inspiration of Rob McGovern, one of the nation's foremost career experts. He was the Founder and former Chairman and CEO of CareerBuilder.com, and wrote the popular career advice book Bring Your 'A' Game: The 10 Career Secrets of the High Achiever. He and a core team of former CareerBuilder employees and superstars from the tech industry are the brains behind Jobfox.
Zrinity is a leading provider of on-premise email systems for Global 2000 businesses, Web 2.0 firms and email service providers (ESPs). Zrinity provides its customers with high-performance email delivery server and systems. Zrinity, in Central New York, serves a wide variety of industries such as banking, education, government, health care, retail and B2B. Customers include The Pentagon, PGA, Boeing, Pfizer, Duke University, Penn State and more.