Email Marketers Love Valentine’s Day Email Marketing Campaigns

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As Valentine’s Day approaches, email marketers in all industries are sending out themed email marketing campaigns according to an analysis by Elite Email. There is a general increase in consumer engagement as more timely and relevant email marketing campaigns are sent. Specific sectors such as retailers selling flowers or chocolates and many businesses in the hospitality industry such as hotels and restaurants have increased email sending volume leading up to the holiday.

Elite Email

Elite Email

Email marketing software empowers organizations of all sizes to send out timely and relevant emails.

Email marketers across North America love to pair their email marketing campaigns with themed events and Valentine’s Day is no exception. An email trend analysis by Elite Email shows a huge number of small businesses and nonprofit organizations sending out Valentine’s Day themed email marketing campaigns to their mailing lists. In December the theme of choice was the holiday celebrations, towards the end of January it became the Super Bowl, and heading in to February it’s all about Valentine’s Day.

Elite Email has observed a large spike in email marketing sending volume from sellers of chocolates and flowers, which is a consistent trend year-over-year as those merchants can truly capitalize on the holiday. Other organizations in just about every vertical market are sending out themed emails as well. Cupid has become a fixture on many email newsletters sent out during the beginning of February.

The hospitality industry uses email marketing software to really push their Valentine’s Day marketing initiatives in an effort to drive consumers into their establishment. Many hotels offered exclusive promotions to the contacts on their mailing list in hopes to increase occupancy during the holiday. While restaurants and bars found marketing by email to be an effective way to spread the news about their holiday menu or offer coupons to be redeemed on Valentine’s Day only.

The trend analysis by Elite Email also shows nonprofit email marketing on the rise around the holiday theme as those organizations used cupid, hearts and other Valentine's Day related imagery to remind people about giving not only to their loved ones, but other people in need as well.

“Email marketing software empowers organizations of all sizes to send out timely and relevant emails,” says Robert Burko, CEO of Elite Email. “Unlike tradition print media that has large lead times an expensive design fees, a business can launch a Valentine’s Day email marketing campaign with just a few clicks of the mouse.”

An analysis of the response metrics to Valentine’s Day themed emails shows slightly higher than average engagement rates (specifically opens and clicks) as consumers are quicker to open more relevant messages. This higher email marketing engagement leads to even greater ROI for the business as more consumers interact with their brand’s content.

The analysis by Elite Email also revealed that many organizations are hoping to capitalize on the “last minute” before Valentine’s Day, sending out final small business email marketing campaigns on February 13th and 14th. These emails are crafted so that if all previous emails were ignored, once Valentine’s Day has arrived and is all over the media, the email sitting in their inbox is even more relevant.

About Elite Email

Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email's outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.

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Matthew Georgiadis
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