Gold Lasso Launches New Client Community - GL Jive

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Gold Lasso releases new client community to educate best email marketing practices, encourage social connections and to create a more unique user experience.

this portal gives Gold Lasso the ability to gauge customer needs, track trends and develop service offerings more tailored to client needs

Gold Lasso, a leading provider of marketing automation and email marketing solutions announced the launch of GL Jive, leading the way in a new generation of client-focused portals. This online community for eLoop users replaces the previous client community with significant improvements to enhance client service. GL Jive will serve as a primary resource of information for Gold Lasso clients. It will also foster relationships through social media technology creating a better overall client experience.

The goal of launching the community is to increase collaboration on e-marketing strategies among Gold Lasso clients and encourage best practices. Features include:

  •     Detailed user profiles
  •     Ability to "friend" other users, similar to professional social networking sites
  •     Forums on various topics including email deliverability, use of surveys in campaigns, blogging, SEO and more
  •     Ten industry groups including advertising agencies, travel, hospitality, financial services, publishing/new media and more
  •     A robust knowledge base containing articles written by eLoop users
  •     Archived articles, case studies and product tutorials
  •     Suggestion section, for users to collaborate on feature enhancement ideas
  •     Reward points for active users who gain the most points for comments, article submissions and more (users with the most points are awarded milestone prizes)

Danielle Ashery, Gold Lasso's Vice President of Client Services commented, "this portal gives Gold Lasso the ability to gauge customer needs, track trends and develop service offerings more tailored to client needs. The industry groups will not only allow clients to network with each other, but will also allow participants to discuss topics pertaining to use of the eLoop product as well as trends in their respective industries."

About Gold Lasso
Gold Lasso, Inc., located in Gaithersburg, MD, is one of the fastest growing email service provider, specializing in solving the online marketing challenges of middle and enterprise marketplaces. Gold Lasso provides on-demand e-mail marketing technology and services, including eLoop, its modular solution that enables clients to collect and manage data, streamline outbound messaging and access reporting features. For more information, visit the Gold Lasso Web site at or call 301-990-9857.    

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Nataly Blumberg
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