MailerMailer Raises the Bar in Email Newsletter Design: Company Wins a Spot in Lean Communications Contest

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Email marketing company, MailerMailer, wins second place in the 2nd Lean Communications Contest for their company email newsletter redesign. They cut business costs by using technology and process improvements to create a better, "leaner" system for doing business and sending effective newsletters.

MailerMailer newsletter logo

This is a terrific example of an electronic newsletter team showing their customers best practices in email newsletters

Do-it-yourself email marketing company, MailerMailer, was recognized for championing a major redesign of their email marketing tips newsletter by Ragan Communications and the Lean Communicator, experts in the communication industry.

MailerMailer won second place in this contest which recognizes companies who do more with less to improve business results," according to Lean Communications' website. Their previous newsletter took about 15 hours to create from start to finish, but had no future utility. The newsletter redesign resulted in an 80% reduction in creation time, and an increase in effectiveness, with a newsletter open rate that is 60% higher than their industry average. In addition, the look is sleeker with more stylish graphics. View before and after email newsletter designs.

Some of the improvements and newsletter best practices include:

  • Posting an archived list of newsletters online for visitors to reference
  • Developing a new naming format for newsletter archiving for consistency, easy future retrieval and search engine optimization
  • Utilizing the CEO blog to post full article content, saving editing time
  • Designing a sleeker, reusable template, enhancing look without increasing production time
  • Tracking newsletter performance to test elements most favored and create future content accordingly

"This is a terrific example of an electronic newsletter team showing their customers best practices in email newsletters," comments contest sponsor, Liz Guthridge."

"We are honored to receive this recognition, and hope to inspire others, as well as demonstrate continuous developments in email marketing through testing improvements on our own newsletter," says Marketing Coordinator, Margaret Lahey.

MailerMailer delivers tips monthly in their free email marketing tips newsletter. "We welcome anyone interested in starting or improving their own campaigns to subscribe to our award-winning newsletter," invites CEO Raj Khera. To subscribe to MailerMailer's monthly email marketing tips newsletter, visit:

About MailerMailer Email Marketing is a leading do-it-yourself email list management provider. Equipped with the latest email marketing technology, such as zip code radius targeting, image hosting and fetch HTML from website feature, MailerMailer allows easy creation of professional email newsletters and campaigns. MailerMailer is part of a series of sites run by Khera Communications, which includes discussion group management tool, DiscussThis, and small business resource site, A free trial of this email newsletter service is available at


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Margaret Lahey
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