Email Newsletter Helps New York Town In The Wake of Hurricane Sandy

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In the Village of Brookville, New York, information was cut off from residents and officials when Hurricane Sandy wiped out power, phone and internet services. Town officials were able to use the Elite Email cloud-based email marketing platform to send out critical and timely newsletters to keep residents informed.

Elite Email

Elite Email

Elite email was a lifesaver for our Village during this recent crisis

When the Village of Brookville, New York, was hit by Hurricane Sandy and left without power or phone services, the email newsletters sent through Elite Email played a key role in keeping residents and officials aware of important updates.

As Hurricane Sandy battered the Northeastern United States, the Village of Brookfield lost power, phone and internet services, leaving the town leadership completely out of touch with residents. The normal communication channels were inaccessible, yet it was of paramount importance to be relaying vital information to the people of the town.

Clerk Treasurer Winsome Citarella worked with the town leadership using Elite Email, a worldwide leader in email marketing services, to create timely email newsletters with the latest information. Since the Elite Email platform requires no technical skills or advanced lead time, Citarella was able to quickly and easily create professional email newsletters and send it to all residents instantly.

The email newsletter platform is cloud-based so even with town offices closed due to all the damage, the Village of Brookville’s Elite Email account remained accessible. While Elite Email does have one data center located in New Jersey, all traffic was diverted to other data centers outside the area of Hurricane Sandy to ensure no interruption or access problems.

“Elite email was a lifesaver for our Village during this recent crisis,” said Citarella. “After Hurricane Sandy hit the Village of Brookville lost power, phone and internet services leaving us completely out of touch with our residents and officials. Since I was not able to access my usual software to communicate I was saved by my Elite Email account. I was able to access the site from wherever I was able to get internet, however intermittently, and was able to send out important notifications to the residents which was extremely helpful to all of us.”

The Village sent out frequent updates, which was highly appreciated by the town residents who replied to the email with comments such as:

"The residents of our village are indeed very fortunate to have you as our Mayor. We appreciate your daily updates and subsequent twice daily emails."

"Thank you so much for all your efforts - for the hours that went into planning and preparation, and for the excellent follow through. Your email communication has been invaluable and is much appreciated."

"You are a wonderful leader for all of us. Your emails are reassuring and help us to know that we are being well represented."

Elite Email was used extensively before, during and after Hurricane Sandy made landfall by towns, nonprofit organizations and businesses urging residents to keep safe or, in the aftermath, to donate in order to help those in need.

About Elite Email

Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for nearly 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing lists, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email's outstanding support and customer care.

Small businesses, nonprofits and associations worldwide use the Elite Email platform to attract new customers, drive repeat business, and encourage referrals through email newsletter, flyers, promotions, and announcements. As a leader in the industry, Elite Email has won many awards and is frequently featured in the news media.

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Matthew Georgiadis
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