West Caldwell, NJ (PRWEB) August 01, 2012
As election season nears, many candidates and their political campaign companies are doing everything they can to reach the voters. In this technological age, the social networking system has evolved and there are many useful outlets available for candidates to reach registered voters before they go to the polls. Many old school tactics are still employed on the campaign trail such as public appearances, street teams, and paper mail but as technology continues to create new outlets for communication many political campaigns seem to be going digital.
That is why Route 72’s sister company, AutoAppender.com (http://autoappender.com), has seen a steady increase in their services throughout the campaign season. It seems that political campaign management companies have been able to utilize AutoAppender’s massive database of email addresses to formulate clean opt-in email lists. In turn, they are able to use these lists to reach out to each voter on that list digitally through emails and effective landing pages. Jim Alamia, CEO and Founder of Route 72 Systems states: “The increase of service during campaign season is apparent. Candidates from many different elections are finally realizing the advantages of reaching out to the voting public through an online medium. It is more convenient to the voter and more efficient for the campaign teams.”
According to Route 72’s research a big reason for this rising trend is deliverability. Route 72 has recently finished their data hygiene campaign, which raised their deliverability to 90%. Often, voters move from place to place but while their mailing address might change their email address list either do not change or if they do, email appending services such as AutoAppender will be able to give campaign managing companies updated data so each and every voter will have the opportunity to hear the candidates message. Jim Alamia states: “With AutoAppender, deliverability for marketing efforts is a synch. Because the data is so current the likelihood for hitting the bulls eye increases immensely because they reach the people they need to reach faster and through a familiar medium.”