Freewebs Chooses Zrinity Inhouse Email Marketing Solution & Delivery Algorithm for its 17 Million Customers
Freewebs chose Zrinity's email marketing algorithm software solution to send transactional emails, invoices, notifications, and more to its over seventeen (17) million customers. The goal is to increase delivery rates, response rates, conversion rates and revenue. Additionally, the cost of delivery in servers is reduced with a more efficient server software system.
Utica, NY (PRWEB) October 7, 2007 -- Zrinity, Inc. based in Utica New York, provider of email software solutions, today announced Freewebs, based in Silver Spring, Maryland, chose Zrinity Email Marketing System to power its email marketing communications. Freewebs partnered with Zrinity to improve delivery rates, delivery speeds, and conversion.
Freewebs' customers have built over 17 million websites using Freewebs free "do it yourself" web publishing tool that makes it easy to add blogs, photos, videos, music, e-commerce and more. Email communications is a mission critical component of the Freewebs marketing strategy. Email serves as a primary channel for Freewebs to communicate with customers. Each month, Freewebs sends millions of emails to its member base about product improvements and other news, and deliverability is critical to retention and revenue.
Prior to Zrinity's email software solution Freewebs used email minimally as a marketing tool. In instituting email as a core marketing activity, Freewebs set out to find a solution that was versatile and scaleable. Freewebs required an in-house email delivery solution that could easily deliver to its millions of members, scale for continued growth, and support transactional messaging in the future.
"Zrinity gave us a great solution that was fast and easy to setup. The team at Zrinity was always up for any and all challenges," said Victor Prince, head of marketing at Freewebs. "We considered solutions from many firms. Zrinity's combination of product, support and pricing was a clear winner over Zrinity competitors. The Zrinity Email solution is a quality product from quality people. Zrinity has been a fantastic partner."
"Freewebs understood the importance of having a fast and reliable email solution to
perform critical marketing communications," said Gary Kraeger, VP of Business Development at Zrinity. "The reliability and performance of the Zrinity platform enables companies to bring their email solution in-house rather than outsourcing to an email service provider, resulting in an ever-increasing return on investment."
About Zrinity:
Founded in 1995, Zrinity is a leading provider of email-related solutions for large and medium-size enterprises, and email service providers (ESPs). Zrinity provides its customers with a high-performance email delivery engine (MTA) and Email Relationship Management application. Zrinity products address the integration, deliverability, and business-critical email organization need today. Zrinity Inc. is located in Utica, NY and serves organizations ranging from regional businesses, local, state and federal governments, education institutions, to the Global 2000 companies. Learn More at Zrinity.com
About Freewebs:
Freewebs is the company that offers the Web's most open personal and small business Web site creation and management tools, ensuring everyone in the world can create a quality multimedia Web site. For anyone with an Internet connection and something to share, Freewebs provides the toolkit to express their voice on the Web through its versatile publishing platform. To date, Freewebs members have created more than 17 million web sites including blogs, photos, videos, music, e-commerce and more. Founded in 2001, Freewebs is privately held and based in Silver Spring, MD. Learn More at www.Freewebs.com
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