CRM Software Provider Delivers Nearly 60 Million Emails Sent by Its Small Business Customers in Month of October

PHOENIX (Business Wire EON/PRWEB ) November 13, 2007 -- Infusion Software, providers of Infusion CRM, the best-selling customer relationship management (CRM) software for small businesses today announced that the company has reached the highest levels in email deliverability and email volume in the company’s history. In the month of October, small business customers utilized Infusion CRM to send 59.9 million emails to prospects and customers as part of one-off and multi-step event-triggered marketing campaigns. Monthly deliverability reached an all-time high with 93 percent of emails sent in less than 60 seconds; 96 percent of double opt-in emails were delivered to each recipient’s inbox; and 85 percent of single opt-in emails reached recipients’ inboxes. Industry averages show that typically only 50 percent of emails ever make it to the intended recipient’s inbox.

Email is still king when it comes to marketing, especially among small businesses who look for an affordable way to communicate with prospects and customers

Reaching this kind of email deliverability and volume shows that Infusion continues its popularity among small businesses. Marketers see the beauty of being able to send emails directly from Infusion CRM as a one-off communication, a batch, or as part of an automated event-triggered lead nurturing program that moves people through the buying process from lead to customer to life-long customer.

Some top features of email functionality designed for marketers found within the Infusion CRM web-based suite include:

• Automatically initiate a series of actions (add to sub-list, remove from list, start multi-step sequence, stop campaign, send further-targeted content via email, generate a task to make a live phone call, etc.) when a prospect or customer clicks on the trackable links within your emails
• Send email templates automatically (or manually) as part of a multi-step email marketing campaign, as a one-off response, or as a batch to multiple prospects or customers within segmented lists
• Double opt-in and automated bounce management
• Easily build an unlimited number of scheduled and event-triggered campaigns
• Reporting and analytics to view response rates, email deliverability, open-rates and click-through rates
• Create text, HTML, or multi-part email templates with personalization to recipients
• Easily pull targeted prospect or customer lists and send text, HTML, or multi-part emails to them
• Create trackable links to insert in your template emails to monitor click-through and conversion rates
• A dedicated team of Infusion email experts who handle white listing, email sending certifications, optimization, reliability, deliverability, and SPAM complaint resolution on your behalf
• Automated anti-SPAM compliance
• Subscriber self-management (opt-out, preferences, update address)

Infusion CRM was developed to provide a web-based, centralized customer management system that goes far beyond any other CRM software available on the market, with critical modules including: e-commerce, lead capture, email marketing, click tracking, billing and collections and other functions of sales, marketing and customer service that are not found in other CRM software programs.

A growing number of companies are making the switch to Infusion CRM because of frustration with using a variety of disparate software programs that may include an email marketing system, e-commerce application, contact manager database and spreadsheets. All of these systems are separate programs that do not talk to each other, which makes it almost impossible for small businesses to effectively manage their prospects and customers. Infusion Software currently has nearly 5000 customers actively using its online CRM solution to automate their sales and marketing. Customers can use all marketing features, including the full email offering, instantly as part of the standard $59/user monthly fee.

In addition to email marketing functionality that comes standard with Infusion CRM, customers can purchase Email Deliverability Assurance. Through its partnership with Habeas, a leading email reputation services provider, Infusion CRM is able to give small business customers even higher levels of email deliverability, speed, and reliability possible.

About Infusion Software

Infusion Software liberates and empowers small businesses by putting their marketing, sales, and customer management on auto-pilot. The company’s flagship product, Infusion CRM, is a web-based software program (also known as SaaS) that centralizes, organizes and automates lead generation, lead conversion and client fulfillment for true small businesses (those with 2-50 employees) who are tired of dealing with a hodge-podge of incompatible software programs and manual grunt labor. Unlike any other CRM software available on the market today, Infusion CRM is the most comprehensive, active CRM built specifically for marketers, entrepreneurs and successful small businesses that recognize marketing and automation are necessary to growing quickly and profitably. The company, founded in 2001, is privately held and headquartered in Arizona. For more visit www.infusionsoft.com.

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