New York, NY (PRWEB) July 13, 2012
Selling online has many advantages and disadvantages. While a business can reach a wide audience for a reasonable cost, the customer can also reach many different businesses and compare products and prices right from the comfort of their own home. Often enough, customers will enter their basic information (phone number, email, name) in order to get a price quote on a product or service. A trend that has begun to rise in recent years is shopping cart abandonment. The customer seems interested, is about to make a purchase and for one reason or another the customer backs out and never returns. Most likely, the customer has already found a similar product/service and gave his or her business to someone else.
Route 72 Systems (http://route72.com) realized that getting the customer to the site is only half the battle. Closing the sale takes more effort and attention than one would think. Route 72 Shopping cart abandonment systems is now being utilized to salvage those abandonments and turn them into profitable sales. The system in effect gives businesses a shot to reel the customer back in their direction. With the basic information already in hand, the business can contact the customer either by phone or email. This allows Route 72’s clients to get more insight on why the customer abandoned the sale and it gives the customer an opportunity to inquire more about the product/service itself. Jim Alamia, founder and CEO of Route 72 Systems states: “There are many reasons a customer could abandon a purchase, but the shopping cart abandonment systems have really turned things around for many of our clients. When businesses are willing to make this extra effort to reach out and entice the customer at this crucial point of the sale, it will positively set apart your product from another.”
Route 72 has found that simple solutions such as offering exclusive rates, discounts, product knowledge, and step-by-step assistance over the phone/email can be just enough to put an end to the customers’ comparing and researching through other web sites. One of the keys to Route 72’s successful shopping cart abandonment system is that it has the capability to show the actual abandonments in real time as they happen. Meaning that the second the abandonment takes place, the businesses are able to reach out right away. Jim Alamia states: “The window of opportunity has gotten smaller. Customers can use the web to find another product within minutes and it is vital that businesses reach out as soon as possible before that happens.”
About Route 72 Systems
James Alamia created Route 72 Systems LLC, spending the last 15 years tweaking and constantly refining their e mail lists and marketing tactics used by his company. With email listserv strategies to overcome even the most challenging markets, it is not difficult to setup targeted online marketing campaigns that will get results.