Customer data, when used correctly, can become one of the most valuable resources a corporation has. Our webinar is going to help direct marketers manage this resource so they can send their subscribers emails that are more relevant to their needs.
Lititz, PA (PRWEB) June 6, 2008
Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it is hosting an online seminar entitled "List Management for Email Marketers" on Tuesday, June 24, 2008, from 1:00-2:00 EST. Listrak's director of client relations, Matt Elliott, and Listrak's director of product development, Brent Shroyer, will take an in-depth look at list management processes that will help organizations grow their lists at every customer touch point. They will also discuss ways to organize data, maintain clean data, and manage the unsubscribe process across multiple suppression lists.
Elliott says, "Customer data, when used correctly, can become one of the most valuable resources a corporation has. Our webinar is going to help direct marketers manage this resource so they can send their subscribers emails that are more relevant to their needs."
Other topics to be addressed during this seminar include list acquisition and hygiene, subscriber lifecycle management, segmentation strategies, and bounce management.
Attendees will also receive a free copy of a complementary white paper. Registration is free and is available online at https://www1.gotomeeting.com/register/204124330 .
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. It is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events, and it is proud to be the host of 2008 Email Marketing Days in Philadelphia September 8-9, 2008. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com .