Listrak Email Marketing Launches Listrak 4.3

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leading email marketing service provider adds new profiling and authentication features to its service offering

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We're continuing to update our product with advanced features that will help our customers target their subscribers, increase their deliverability, and enhance their return on investment. The new features of version 4.3 will do all of that and more.

Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it has launched Listrak 4.3, the updated version of its email marketing solution. The new version includes enhanced profiling features that make it faster and easier for users to segment their lists to target specific customers with relevant email messages. It also includes an expanded authentication tool to help users at every level increase their reputation and deliverability. Listrak 4.3 also has a revamped automatic invoice payment feature to make it easier for users to manage their accounts.

Ross Kramer, CEO of Listrak, says, "We're continuing to update our product with advanced features that will help our customers target their subscribers, increase their deliverability, and enhance their return on investment. The new features of version 4.3 will do all of that and more."

The new profiling features include a one-off sending function that allows users to segment their list into a narrow, targeted group, and then hand-select specific members of the list that should receive the message. This feature gives the user the most control of any profiling or segmenting tool while allowing the user to manipulate the data in exciting new ways. Listrak has even built in common contact fields, such as Email and Subscribe Date, so users can segment their lists with just a click of a button. It is the fastest and easiest way to mine data so users reach their subscribers with the right messages at the right time. To see a demo of the new profiling features, watch the tutorial videos: http://media.listrak.com/university/videos/Profile-Filter/ and http://media.listrak.com/university/videos/One-Off/.

The new authentication tool gives users a confirmation that all branding and authenticating is in place prior to message deployment. The settings are marked with a green check mark if the settings are correct or a red X if the settings are incomplete or incorrect. Users can then fix whatever is wrong and deploy the message with confidence that it will be delivered to their subscribers' inboxes. Branding and authentication are two tools that greatly enhance deliverability as well as the sender's reputation, and Listrak makes it easy for users to set their messages up for success.

These topics will be covered in detail in Listrak's upcoming 2008 Email Marketing Days conference. Organizations are encouraged to attend this event to work one-on-one with an email marketing expert and to learn from direct marketing superstars on real-world examples on how they increased the performance of their campaigns.

About Listrak
Opt-in email marketers are using Listrak to manage their subscriber data, create relevant email campaigns targeted to each subscribers' needs, build activity reports, tie conversions to specific email sends through Google Analytics, and increase the deliverability of their email campaigns. Listrak's email marketing software and related professional services streamline production time to maximize your return on investment. Listrak offers personalized service and its experts are available to help you in any area of your campaign development - from list management strategies to API integration - so you will be set up for success on your very first campaign. Listrak also offers a number of white papers, case studies, podcasts, webinars, seminars, and newsletters so you are always up-to-date on the latest email technology and strategy best practices. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters.

Listrak is hosting its 2008 Email Marketing Days conference in Philadelphia Sept. 7-9. To see a list of speakers, view the agenda, or register before the early-bird pricing ends, visit http://www.listrak.com/emailmarketingdays.

Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com.

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Megan Ouellet
Listrak
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