(PRWEB) July 20, 2006
A comprehensive new email marketing guide gives online marketers a solid blueprint for generating revenue, despite massive changes in the industry.
Derek Gehl's just-released Insider Secrets to Email Marketing is tailored to online entrepreneurs at all levels who want to make the most of their email marketing campaigns. It includes:
- Case studies with successful email marketers
- Building and maintaining an effective opt-in email list
- Writing and formatting magnetic subject lines and copy
- Timing mailouts for best results
- Testing and tracking results
- Automating the email process
- Getting legitimate emails past spam filters and junk folders
As CEO of The Internet Marketing Center -- a trailblazer in the use of email as a legitimate marketing tool -- Gehl knows email marketing inside-out. In fact, his own company generated $3.5 million in revenue last year alone using targeted email marketing.
"One of the major issues facing email marketers right now is deliverability," says Gehl. "It's a word you’re going to hear a lot more as the email industry fights back against spammers who have polluted the email marketing environment in recent years."
He believes that the tide is turning: "The email industry has come together to devise revolutionary new strategies like authentication, reputation, and accreditation, which make it increasingly difficult for spam to find its way into consumers' inboxes, and easier for legitimate senders to deliver their emails ... as long as they follow new guidelines."
At the very least, Gehl recommends that email marketers always make sure that the people on their lists have opted in to receive emails, and that the email content is relevant to them.
"If you follow the basic rules, email marketing can drive huge profits for your business," he says. "Relevance is key -- don’t send your list information they don’t want. Legitimate email marketers are often falsely accused of spamming simply because they haven't followed the rules."
Recent Pew Internet and American Life Project research found that email remains the number one online activity of Americans. So there are many opportunities for online businesses, especially considering that another survey found that 82% of consumers have bought something after receiving an email.
In addition, according to Gehl: "Research shows that people currently use email more than the telephone, so now's the time to learn the guidelines to successful email marketing."
Insider Secrets to Email Marketing is the most up-to-date guide to email marketing available, covering everything from the basics to advanced techniques in detail. It is based on The Internet Marketing Center's 10 years of experience in email marketing and research. Find out more at MarketingTips.com/emailsecrets.
About Derek Gehl and The Internet Marketing Center:
Derek Gehl is past President of one of the most successful Internet marketing communities on the Web -- "The Internet Marketing Challenge Online Community." Under his expert guidance, this community grew to over 5,000 paying members and over 100,000 subscribers in just two years, generating profits of $492,500.
As CEO of the Internet Marketing Center, Derek is leading the company through hyper-growth -- and generating $60 million in online sales. What was once a one-man operation is now a thriving company with over 100 employees, generating over $19,000,000 per year.
Derek works to teach real people how to make real money using the Internet, and he's literally helped create thousands of online success stories -- real people who now make real profits each year with their Internet businesses, thanks to his expert guidance.
The Internet Marketing Center has just released a new edition of Insider Secrets to Email Marketing.
The Internet Marketing Center
# # #