Dynamic content relies on the collection and management of subscriber data. The more you know about your customers, the more targeted your email campaigns can be.
Lititz, PA (PRWEB) September 26, 2007
Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it has published a white paper entitled "Email Marketing Best Practices: Creating Relevant Email Campaigns with Dynamic Content". This email marketing best practice white paper will help marketers understand how dynamic content works and will teach them new ways to use it to create highly-targeted email campaigns that boost customer response rates.
Dynamic message assembly is accomplished using a single email template, previously created blocks of content, and subscriber preferences. Instead of sending a generic, all inclusive email to all of your subscribers, dynamic content automatically selects the content that is most relevant to each individual subscriber based on their preferences. The outcome is a personalized message that focuses on what each subscriber cares about and; therefore, it greatly increases the response rate.
Ross Kramer, CEO of Listrak, says, "Dynamic content relies on the collection and management of subscriber data. The more you know about your customers, the more targeted your email campaigns can be."
For marketers who are new to dynamic content, or for those who need to breathe new life into their old campaigns, Listrak offers a number of professional services and a dedicated support staff that can help with everything from generating new campaign ideas to creating templates, writing content blocks, deploying messages, and tracking results. For more information, visit Listrak Professional Services.
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal and the 2005 Growth Company of the Year by the Technology Council of Central PA. Visit http://www.listrak.com to learn more.