MailChimp Releases Intelligent API For Enhanced Email Marketing

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Email marketers can now sync email marketing campaign data with their own internal customer database.

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The possibilities are endless with the new enhanced MailChimp API

MailChimp announces its new intelligent Application Programming Interface (API) for enhanced email marketing campaigns. Marketers can now sync important email marketing data with their own database, CRM, CMS or e-commerce shopping cart with the new MailChimp API.

"The biggest benefit of the MailChimp API is that you can keep your customer database exactly the way you have it, and 'outsource' email delivery to MailChimp," said Ben Chestnut, Co-Founder of MailChimp. "Tech teams will enjoy the new API because they can focus on what they were hired to do and not have to worry about pesky email delivery, bounce management and SMTP server issues."

The new MailChimp API is available in three programming options including XML-RPC, PHP and JSON. MailChimp automatically sorts and parses soft/hard bounces, unsubscribes and ISP FBL complaints. Dedicated IP and Authentication options are available for better email deliverability. Programmers can create aggregate reports or manipulate data according to their own requirements. Other features include the ability to link campaign statistics to an internal database for behavior targeting or pass customer data to MailChimp and send email campaigns based on purchase/signup date segments.

"The possibilities are endless with the new enhanced MailChimp API," said Chestnut. "Email marketers now have more flexibility than ever with the ability to pull and use data with their own internal customer databases. We have pulled all the stops on the new API so marketers can leverage and utilize important data when and how they want to optimize their email marketing campaigns."

Email marketers can build client portals and pull campaign statistics from MailChimp, send "we also recommend this ..." campaigns to people who purchased items recently, and pass subscription/account status data to MailChimp so only "active" members receive emails. Full documentation is available for the MailChimp API at

About MailChimp
MailChimp, a leading do-it-yourself email marketing service, provides tools to over 10,000 small businesses, design agencies, non-profits, restaurants and e-Commerce organizations worldwide. Customers can create professional, eye-catching HTML emails in minutes with easy-to-use web based tools. MailChimp offers a 30-day free trial with two affordable pricing programs: monthly and pay-as-you-go. The Atlanta, GA-based company provides top-notch tools for email marketers to easily send, track and improve their email marketing efforts.

To learn more about MailChimp, visit

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Neil Bainton


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