Publishers provide some of the best case studies for email marketing success because email subscribers want relevant and timely content.
Sacramento, CA (Vocus/PRWEB) March 16, 2011
EmailDirect.com, a leading email marketing SAAS solution, today announced that it is a platinum sponsor of the Publishing Business Conference and Expo to be held at the Marriott Marquis in New York City, April 4th – 6th.
EmailDirect co-founder Chris Bryan will be speaking at the show during a technology track on Monday April 4th, starting at 12:40 p.m. titled, “Email Marketing Strategies to Increase Subscriber Engagement.”
“Becoming involved with the Publishing Business Conference is an exciting opportunity for EmailDirect to gain visibility with one of our primary target markets,” says Chris Bryan, co-founder of EmailDirect. “Publishers provide some of the best case studies for email marketing success because email subscribers want relevant and timely content. Good content, combined with intelligent segmentation and targeting, produce strong subscriber response rates and greatly contribute to an overall media strategy by driving traffic back to a company’s website and social pages.”
As an exhibitor at the Publishing Business Conference and Expo, EmailDirect representatives will be meeting with current and prospective customers to showcase the EmailDirect solution and its feature set, developed specifically for publishers.
Founded in 2005, EmailDirect provides a powerful, hosted, direct email marketing platform designed for mid to large sized email senders to manage intelligent email marketing programs. In addition to the hosted email marketing solution, EmailDirect provides hands-on support to every client through a dedicated email marketing consultant. As a full service email marketing company, EmailDirect offers clients a wide range of email marketing services including: graphic design, HTML email coding, email creative optimization, email campaign management, scheduling and reporting analysis.
About the Annual Publishing Business Conference & Expo
Founded in 1997, the annual Publishing Business Conference & Expo is the nation’s largest event for book and magazine publishing executives. Held each year in New York City—the publishing capital of the world—the Publishing Business Conference and Expo draws thousands of professionals from all areas of publishing.