Peek Unveils Easy, Personal, Mobile Email for Everybody : No Contracts, No Expensive Data Plans, No Complexity: Simple, Affordable, Mobile Email for Everyday People

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Peek, http://www.getpeek.com, the first elegantly simple, email-only device, launched today. Created for people who don’t need or want an expensive smartphone full of functions and software, the Peek device delivers unlimited email to and from existing accounts, anywhere in the U.S. Extraordinarily simple to set up and use, Peek has eliminated multi-year contracts, bewildering rate plans and hidden fees. The mobile device is super-thin, stylish and easy to use. There are no scary buttons; no confusing bells and whistles. Peek connects to a nationwide wireless network, which ensures coverage everywhere.

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Email is now a defacto communication method and many consumers will opt for a dedicated device that can do a single task really well

"Staying connected is increasingly important to people using email to make plans, catch up and share news -- a trend that resonates across the country. Peek is so simple and efficient that anyone can stay on top of their email and respond," said Amol Sarva, Peek co-founder and CEO. "Peek is finger-friendly, handbag-tough and pocket-safe - and it offers peace of mind to people on the go. Peek's the antidote to inbox anxiety."

A straightforward and stylish, pocketsize device without the complicated features usually found packed into an all-in-one smartphone, Peek is the first and only product that allows the user to start sending and receiving email in less than 2 minutes. For a flat monthly fee, people can access up to three of their existing accounts from top email providers Yahoo!®, Hotmail®, GmailTM, AOL® and more. By connecting to cell phone towers behind the scenes, Peek works anywhere in the United States and at a fraction of the cost of an elite smartphone.

Remarkably simple, Peek is easy to use – just turn it on, enter an existing email address and password and start emailing from Peek's full keyboard. Peek has a large readable screen and offers simple navigation, making emailing effortless.

"Email is now a defacto communication method and many consumers will opt for a dedicated device that can do a single task really well," said Michael Gartenberg, Vice President of Mobile Strategy, Jupitermedia.

Availability:

Peek will be available at Target stores nationwide on September 15, 2008 — in time for back to work and back to school. Consumers can also purchase Peek online from http://www.getpeek.com. Due to high demand, expect localized shortages of product at Target stores and delays in orders to getpeek.com, Amazon.com or target.com.

Cost:

Retail price: $99.95 Monthly subscription (unlimited email access): $19.95 Peek Specifications:

Unlimited email access for up to 3 accounts Email from top email providers Yahoo!®, Hotmail®, GmailTM, AOL® and more Activates in a few minutes Full keyboard for easy typing and simple email navigation Height = 102 mm (~ 4.02 inches) Width = 68 mm (~ 2.7 inches) Depth = 10.1 mm (~ 0.42 inches) Weight = 109 grams Colors: Charcoal Gray, Aqua Blue, Black Cherry Display: 2.5" diagonal QVGA (Quarter VGA) which is 240 pixels high by 320 pixels wide Battery life: Average two to three days with typical usage Languages: English About Peek:

Founded by seasoned wireless industry entrepreneurs, Peek is the only easy-to-buy, easy-to-use, affordable email-only mobile device on the market today. Never again pay for an expensive data plan with rules and restrictions. Peek is straightforward and stylish. It is a pocketsize device without complicated features usually found packed into an all-in-one smartphone. Purposefully designed to be a great looking device whose function is as elegant as its form, Peek is extraordinarily simple to set up, gets people emailing within minutes, and works anywhere by connecting to cell phone towers behind the scenes. For more information visit http://www.getpeek.com.

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Danny Kraus
Peek
415-440-0705
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