How to Create an Email Newsletter.
Austin, TX (Vocus) August 10, 2009
According to virtually every major market research firm, more and more businesses and business owners are embracing email marketing as the low-cost, biggest-impact form of direct marketing. But in the wake of increased Spam complaints and waning interest in junk mail, a host of businesses are ramping up their efforts to reach people through their email inboxes. Business owners and employees who have never utilized an email marketing service or who are using it for the first time must compete with more savvy email marketers along and conquer Spam filters to reach existing and potential customers. In an effort to help these newcomers and email marketers who simply want to improve their email marketing results, Email-Marketing-Options.com features a new article called, "How to Create an Email Newsletter."
The how-to article breaks down the process of creating an email newsletter and covers everything from selecting your audience to designing and writing an email newsletter that will be opened, read and retained by its recipients—"a step-by process to help you with all the things that the tools can't do for you." The "tools" in reference are those offered by email marketing services, which provide tools for email creation, email list management and segmentation, spam detection, and tracking and reporting.
"Email marketing is such an important tool that many companies now devote a lot of time and manpower to creating and launching email marketing campaigns," says Email-Marketing-Options.com creator Leo Welder. "But Email-Marketing-Options.com attempts to help small business owners, entrepreneurs, late adopters and anyone who doesn't have the marketing resources of large corporation get better results from their direct marketing efforts."
Welder hopes that the email newsletter page will have a significant effect on the success of future email campaigns, particularly those sent by the people who have used Email-Marketing-Options.com to select an email marketing service and are gearing up to send their first important email campaigns.
Email-Marketing-Options.com was created as an "apples to apples" comparison of the top providers of email marketing software so that individuals can easily select a quality, inexpensive service that fits their needs. The website boasts thorough, in-depth reviews of email marketing services, based on five key categories: Email Creation, Contact Management, Email Deliverability, Analyzing Reports and Customer Support.
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