Segmentation and developing content that your customers and clients value is the key to successful email marketing.
Chicago, IL (PRWEB) July 14, 2011
Chicago Online Marketing Agency Simplified Solutions is helping Bridgeview Bank reach existing and potential new customers and generate incremental revenue with a revamped email marketing program. The B-News campaign delivers added value content and special offers linked to financial products.
Bridgeview Bank operates over 15 branches around the region. Over the years the bank had developed a large list of customer contact information in an older database. Simplified Solutions, an expert in Email Marketing, worked with Bridgeview to clean up and verify the database list. The database was then segmented by location, key demographics, and interests. New email templates are designed to maximize branding, messaging and click through rates. Integrated CRM tools are used to identify leads to aid in local sales efforts. The results have been impressive: The database has grown by 17%. Email open rates are well above industry standards, ringing in at 25%. Additionally, 25% of readers clicked through to specific offers, allowing the bank to drive incremental business and revenue.
Simplified Solutions was recently named a 2011 Email Marketing All-Star by the leading email service provider, Constant Contact.
For more information, contact Tom Casale or Bill Kamper at 312-846-7669 or email the company at info(at)simplifiedsolutions(dot)biz.
Simplified Solutions is a Chicago online marketing agency providing strategic Social Media Management, Search Engine Marketing, Online Planning, Email Marketing and Web Video production. Clients include The John Marshall Law School. American Picker’s Mike Wolfe, Young Rembrandts, Central Asia Institute, Bridgeview Banks, Power Equipment Direct, Meritus, CalSport, Smart Resources Staffing and Affiliated Resource Group.