We want to encourage our clients to embrace social media as a complement to their email marketing programs, and to create valuable, relevant content that their subscribers will want to share with others.
Lisle, IL (Vocus) September 30, 2009
SubscriberMail, a leading email service provider, announced the release of "SWYN" (Share With Your Network) functionality within its email marketing platform. This new integration allows SubscriberMail's clients to dynamically embed AddThis social media sharing buttons within outbound email messages. Recipients are then able to share message content with their contacts through dozens of social media outlets.
By incorporating the sharing technology of AddThis into its application, SubscriberMail has recognized the growing influence of social media on consumer behaviors, and the increasing desire of organizations to integrate social media into current and future marketing plans.
"The 'word-of-mouth' potential of social media adds a powerful and very valuable element to email campaigns," said SubscriberMail CEO, Jordan Ayan. "We want to encourage our clients to embrace social media as a complement to their email marketing programs, and to create valuable, relevant content that their subscribers will want to share with others."
Founded in 2001, SubscriberMail provides email marketing technology for creating, sending and tracking email messages and campaigns. SubscriberMail's email marketing services include consulting, digital reputation management, and email marketing program management. SubscriberMail's advanced feature set lets clients create triggered email campaigns, segment and personalize emails with real-time tracking of results, and utilize a patented distribution system to share content to different marketing branches of an organization.
SubscriberMail is a leading provider of email marketing tools and services, enabling organizations to manage email marketing efforts through an easy-to-use, cost-effective, and sophisticated Web-based application. SubscriberMail provides email marketing services to world-class clients including The Chicago Bulls, Brunswick, Follett, Bunn and Cargill. For more information visit http://www.subscribermail.com .
AddThis is the No. 1 bookmarking and sharing button on the Internet. AddThis has become the standard button for bookmarking and sharing. The AddThis button spreads content across the Web by making it easy for visitors to bookmark and share it with other people. AddThis is on hundreds of thousands of Web sites including TIME Magazine, Oracle, TechCrunch, Freewebs, Entertainment Weekly, MySpace, Zappos, FOX, ABC, and Glamour, just to name a few. Each month the button is displayed across the Web over 20 billion times.