Extensive E-Commerce Team Research Results in Eldorado Resorts Choosing Zrinity Inc.

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The Eldorado Resorts E-Commerce Team chose Zrinity Inc. email marketing server after an extensive team research effort and recommendations from colleagues within the email delivery industry. The Eldorado Teams' system requirements included flexibility, cost and complete in-house control of customer data.

Zrinity Inc, a Utica, New York-based email marketing server provider, was chosen by Eldorado Resorts to provide its new inhouse email delivery server and system and expertise after "extensive ecommerce research."

According to Chad Hallert, Corporate E-Commerce Manager, Eldorado Resorts, the Eldorado E-Commerce Team stringent requirements for their new in-house email delivery servers and systems consisted of the following: Recommendations by other email delivery industry colleagues; Features provided by ASP email systems; Complete in-house control over company assets, data, etc.; Includes all reports, plus custom reports, provided by other services; Flexibility with ability to customize applications; Tier 1 training from email delivery industry experts; Tier 1 support from email delivery industry technical experts.

Chad Hallert also commented, "Our E-Commerce department performed extensive research on the Internet and via discussions with colleagues to evaluate which email delivery products offered high performance, a high level of support and a reasonable cost. We purchased three Zrinity products: the XMS mail server, ActivMail and Campaign Intelligence because they offered all of the bells-and-whistles available through ASP services at an affordable price. We were looking for solutions that would allow us to maintain complete in-house control over our valuable customer database and still have all of the reporting and management functions of the leading services."

According to Gary Kraeger, VP Business Development, Zrinity, "We see a trend in email delivery systems. People seek flexibility, whether hosting their delivery systems in-house, and even sometimes more so, when they opt to use the ASP/hosted systems. Flexibility is a result of superior coding, database connectivity (ACID Compliant Databases) as well as the ability to connect to numerous types of database systems and scenarios."

Hallert Continued, "Our partnership with Zrinity is one of the key components of the continued success of our email communications programs. Zrinity's products are first-class and offer us the latest-and-greatest features, along with the flexibility we need to customize their applications for our unique business requirements. Their staff members have also been essential in helping our in-house team to gain expertise in this dynamic field."

Eldorado Resorts owns and operates two resort casinos, the Eldorado Hotel Casino in Reno, Nevada, and the Eldorado Resort Casino in Shreveport, Louisiana. Both feature luxurious rooms and suites, award-wining dining, world-class amenities and the Eldorado's signature brand of guest service. Eldorado Resorts uses email communications as a primary means of enhancing the relationship between both properties and their loyal guests.

Zrinity also announced its integration of Google Analytics into the email marketing campaign metrics. From the recent blog post; "Metrics from email campaigns are typically thought of as separate from the metrics produced by say Google Analytics, and that was the way it is. Well, now Zrinity delivery coders have tied the email campaign directly into Google Analytics. This means that you will log in to view the metrics provided by Zrinity Email systems to determine bounce rates, delivery rates, campaign testing and the like."

Zrinity is a leading provider of email systems for Global 2000 businesses as well as email service providers (ESPs). Zrinity provides its customers with high-performance email delivery server and systems. Zrinity, in Central New York, serves a wide variety of industries such as banking, education, government, health care, retail and B2B. Customers include The Pentagon, ADT Security, PGA, Boeing, Pfizer, Duke University, Penn State and more.

Contact Zrinity via the Web site to send your business plan and application to enter the Enterprise to Entrepreneurs program.

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ROB THRASHER
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