Boston (PRWEB) January 7, 2009
The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to email in droves. And for good reason: It's trackable, testable, familiar, and relatively cheap.
Email has become so wildly popular that 75 percent of companies will boost spending on the marketing tactic this year, according to a survey by the consulting firm Eloqua. But email is also a complex medium, with many choices to be made for optimum results. The January issue of "FuelNet Monthly" reveals the top four email marketing trends businesses can't ignore in the months ahead. The feature also relates the top five reasons consumers opt out of corporate emails.
"FuelNet Monthly" is an 8-page newsletter designed to help subscribers maximize their marketing opportunities and grow their business. Each issue covers a range of relevant and timely topics, from direct mail marketing, Internet niche marketing, and consumer marketing trends to strategic communication, brand building online, and generating sales leads. Other articles in the January issue include:
- How to make the most of trade shows
- 5 ways bridge the gap between marketing and PR
- The secrets to superior customer service
- Ways to get closer to customers on the Web
- Why to pay attention to a customer's lifestyle
For more information on the January issue of "FuelNet Monthly," please contact Ken Beaulieu, chief content creator, at 617.457.3901.
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer relationship marketing. Built around the tagline "Marketing Smarts for the Growing Business," FuelNet is designed to help small and midsize companies build profits and beat the competition.