Gold Lasso Partners with GoodMail To Strengthen Email Trust And Verify Sender Legitimacy

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GoodMail's CertifiedEmail platform to be available to Gold Lasso clients starting April 1st.

Increased spam and phishing attacks along with further email and image blocking by ISPs top the lists of marketer's concerns for 2009

Gold Lasso, Inc., a leading provider of on-demand email marketing software, has announced that it has added Goodmail System's CertifiedEmail to its portfolio of email solutions in order to enhance recipient trust in communications delivered by email. The additional layer of confidence and authentication established by the CertifiedEmail platform will be incorporated into Gold Lasso's offerings by April 1, 2009.

"As marketers are increasing their usage of email communications we feel that there is a growing need for our clients to be assured that their emails are received. CertifiedEmail is one of the easiest and best ways to deliver emails directly to the inbox past content and volume filters with all links and images rendered by default," says Elie Ashery, President and CEO of Gold Lasso.

Goodmail Systems CertifiedEmail is the ultimate defense against phishing: A blue ribbon envelope icon, unique to CertifiedEmail messages, lets recipients know that the email really is from the sender it appears to be from and can be trusted. CertifiedEmail is built directly into the recipient's email application, with no downloads or plug-ins required. This service is only available to senders with the best email practices and consumer reputation.

"Increased spam and phishing attacks along with further email and image blocking by ISPs top the lists of marketer's concerns for 2009," says said Peter Horan, CEO of Goodmail Systems. "CertifiedEmail takes the guess work out of email and assures recipients that messages are real and safe to respond to, while allowing Gold Lasso's clients and their customers to enjoy a greater level of trust and security."

"At Gold Lasso we are always striving to provide clients with an easy to use product that's jam-packed with features. We are especially excited about Goodmail's longer term product roadmap and how CertifiedEmail will be used to deliver a secure multimedia inbox experience for recipients," said Ashery.

About Gold Lasso

Gold Lasso, Inc., located in Gaithersburg, MD, is a fast growing email service provider servicing the middle and enterprise marketplaces. The company primarily services the association, publishing, retail, education, finance and hospitality industries. For more information, visit the Gold Lasso Web site at or call 301-990-9857.

About Goodmail Systems

Goodmail Systems is the creator of CertifiedEmailâ„¢, the industry's standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of e-mail available that assures delivery of all opt-in e-mail messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in e-mail effectiveness. CertifiedEmail has been adopted by seven of the nation's top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers. For more information, go to (businesses) or (consumers).


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Nataly Blumberg
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