With Infusionsoft, small businesses can deliver the right message to the right person at the right time and increase sales effectively enabling them to have access to the kind of tools big companies have but on a small business budget
Gilbert, AZ (Vocus) March 31, 2010
Infusionsoft, the leader in Email Marketing 2.0 today announced the addition of new customer GreenNurture, the corporate sustainability software company, to the Infusionsoft family of small businesses that are increasing revenue with the next generation of email marketing.
GreenNurture, a growing 12-employee software company, empowers companies to create and maintain successful corporate sustainability programs. GreenNurture turned to Infusionsoft to enable smarter, time-saving and more effective email marketing that drives real sales and growth results for its green technology service.
“Having an email marketing system that is intuitive and automated is key to the success of our growing business,” said Bobby Furnish, business development director for GreenNurture. “With Infusionsoft Email Marketing 2.0, we can utilize our time more efficiently. The switch to Infusionsoft allows our email marketing to function like a well-oiled machine so we can capture and devote more time to each and every lead and customer in a way that we couldn’t before.”
Through Email Marketing 2.0, Infusionsoft allows entrepreneurs to kick-start growth by fixing the dirty little secret of small business: follow-up failure.
The majority of entrepreneurs do a lackluster job of following up with customers and prospects out of sheer time restraints. They can only focus on the hot leads, while the warm, lukewarm and cold leads go untouched, never to be talked to again. The cycle is made worse when they go out and spend precious dollars to get more leads, replaying the same shortsighted results. This on-again, off-again marketing and failure to follow up with customers and prospects is costing small businesses big dollars and tons of lost opportunity.
Infusionsoft is the first to marry email marketing and CRM in one app that’s driven by a powerful marketing automation engine that allows small businesses to market across multiple channels via more than just email, with targeting that is dynamic and adapts to customer behavior. This means that now small businesses can rival the marketing chops of some of the top big-brand precision marketers, and increase sales dramatically.
“With Infusionsoft, small businesses can deliver the right message to the right person at the right time and increase sales effectively enabling them to have access to the kind of tools big companies have but on a small business budget,” said Clate Mask, cofounder and CEO of Infusionsoft.
Prior to Infusionsoft, GreenNurture was using a CRM system from one vendor and a separate email marketing software from another – a typical, yet ineffective set-up – and the two products didn’t talk to one another. This created more manual work, and broader, much less targeted and effective messaging. With Infusionsoft, that has all changed.
“Infusionsoft’s Email Marketing 2.0 takes the place of these products and gives us the ability to manage the data we capture and become intuitive about what our customer and prospect needs are,” Furnish explained.
For more information about how small businesses can benefit from Email Marketing 2.0 download this free report on how to improve email marketing results.
Infusionsoft, the leader in Email Marketing 2.0, empowers small businesses to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to marry email marketing and CRM in one app that’s driven by a powerful automation engine that allows entrepreneurs to market more effectively so they can grow their small businesses. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit http://www.infusionsoft.com.
GreenNurture™ is the corporate sustainability software company. Through its online application, GreenNurture.com, companies of all sizes will: maximize their corporate sustainability and social responsibility program investment; improve employee engagement in those programs; and enjoy bottom-line benefits. GreenNurture.com allows companies to efficiently and effectively manage employee buy-in of initiatives; track energy, water and waste expenditures; gauge internal attitudinal and behavioral changes over time; and promote efforts in their sustainability programs with a green report card. The application helps employees receive environmental education, share best practices and be incentivized with rewards redeemable through a partnership with RecycleBank®, the country’s premier recycling rewards and loyalty program. Visit http://www.GreenNurture.com for more information.