Gold Lasso Release New White Paper on Sender Reputation

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New Gold Lasso white paper "How to Increase Email Deliverability by Bolstering You Sender Reputation", helps email marketers understand deliverability better by describing how it's linked to sender reputation and how sender reputation is established and evaluated.

Gold Lasso Inc., a leading provider of on-demand email marketing software, has just released a new white paper focusing on how sender reputation affects email deliverability.

"Deliverability is the number one problem facing email marketers," says Michael Weisel, co-founder and Chief Technology Officer of Gold Lasso. "This white paper describes the components of deliverability and why sender reputation is the most important indicator."

Deliverability is the measurement of how often email messages reach the inbox of intended recipients. As technology continues to help fight the war against spam, legitimate marketers have to work much harder to ensure their messages get through. Unfortunately, no ESP can guarantee deliverability, but by following technology and industry best practices, you can substantially increase your deliverability rates.

"The three components of deliverability will determine how often your messages reach the inbox. These include: content, authentication and reputation," says Weisel. "Gold Lasso offers sophisticated resources to help marketers bolster deliverability - and thoroughly understand the importance of these three components."

"Establishing a good sender reputation takes time and effort. It will not happen overnight. Building your sender rep is very similar to building your credit score. In order to increase your credit score, you must spend. In order to increase your sender score, you must send."

"How to Increase Email Deliverability by Bolstering Sender Reputation" is available for download through Gold Lasso's Channel Gold service at

About Gold Lasso
Gold Lasso, Inc., located in Gaithersburg, MD, is an interactive technology marketing firm that started operations in 2002. The company primarily services the association, publishing, retail, education, finance and hospitality industries. For more information, visit the Gold Lasso Web site at or call 301-990-9857.


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Nataly Blumberg
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