Uncovering Hidden Potential for Higher Email Marketing Efficiency

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Organizations have functionality to streamline email marketing efforts at no extra cost; they just don't know it -

It is important to find a vendor who will be a partner, not just a blind service provider. These days, you need the edge that added experience gives you

Companies can increase efficiency, streamline workflows and centralize email marketing efforts without spending a penny. In the current economy of cutting, and then cutting some more, this is a valuable secret that Gold Lasso (http://www.goldlasso.com) wants to reveal. All that is needed is to speak with vendors about features that are available for no additional cost, and work closely with the vendor to remove some of the workflow frictions that users experience.

When approaching a vendor, key goals should include:

  •     Create one hub for centralized data
  •     Create a scalable technical infrastructure
  •     Remove some of the workflow frictions

Making Efficiency A Science
The American Association for the Advancement of Science (AAAS) is a nonprofit organization dedicated to advancing science around the world. Staying in close contact with their thousands of members is important for organizing membership activities, and to include members on updates to the journal Science, newsletter, books and reports.

AAAS had several instance of eLoop, Gold Lasso's email marketing software, running for their email marketing efforts, each instance geared toward communication with a different customer' group. Although the system was working, it required maintenance of an elaborate system in-house. The association's goal was to build a centralized email communication system with a scalable technical infrastructure and remove some of the workflow frictions that users experienced.

Gold Lasso helped AAAS realize that they already had the functionality to streamline their communications efforts; they just didn't know it. By working closely with Gold Lasso, a customized .NET interface using Gold Lasso's free API was created, allowing AAAS to send one weekly feed of information to eLoop representing changes and additions to membership and customer bases.

More for the Money
AAAS now quickly processes large amounts of information, is able to identify problematic data conditions and append new information to existing customers rapidly. Staff members no longer need to hunt for customer data internally, and there are few manual updates. Overall the goals to save time, increase efficiency and streamline workflows have been reached.

"It is important to find a vendor who will be a partner, not just a blind service provider. These days, you need the edge that added experience gives you," says Waylon Butler, AAAS Director of Fulfillment Systems.

Free Case Study Available for Download
For more information about uncovering hidden potential for higher efficiency, and to read a full case study on AAAS' challenge and Gold Lasso's value-based email marketing solutions visit Channel Gold and look for case studies.

About Gold Lasso
Gold Lasso, based in Gaithersburg, MD, is the fastest growing email service provider servicing the middle and enterprise marketplaces. The company's rapid growth and success can be attributed to a simple recipe for value; provide an easy to use product, jam-packed with features, price it considerably less than the competition and sprinkle top-notch customer service over top.

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Nataly Blumberg
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