Rapid Increase in Data Consumption by Mobile Devices Drives the Global Embedded Multimedia Card (eMMC) Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Embedded Multimedia Card (eMMC) markets. Global market for eMMC is projected to reach 927.1 million units by 2018, driven by spiraling sales of mobile devices and increasing data consumption.

Embedded Multimedia Card (eMMC): A Global Strategic Business Report

Capable of providing ultra-fast memory, Embedded Multimedia Cards (eMMCs) are rapidly being deployed in mobile computing devices like Android-based tablets, smartphones, digital book readers, digital cameras, navigation devices and portable terminals, among others. Developments in embedded system technologies have been largely instrumental in enabling the eMMC memory architecture to be directly mounted onto the circuit board. An eMMC solution typically comprises the multimedia card (MMC) interface, a flash memory component, a flash memory controller, together with a HS-MMC driver software that controls the eMMC. An embedded memory solution, eMMC allows device manufacturers to shorten product development time and accelerate time-to-market speeds. Integration of the memory component at the chip level simplifies system design, integration and development thus saving valuable engineering design time.

Use of eMMC also aids in ensuring product conformance to the ever-rising demand for higher memory densities. The eMMC memory architecture is expected to witness strong adoption among memory chip designers, given that rapid time-to-market (TTM), time-to-volume (TTV), and time-to-profit (TTP) are key essentials for manufacturer competitiveness and customer satisfaction in the electronics industry. Extended data storage capabilities; low power consumption; capability to scale up memory densities; low costs; compact seize; higher data transfer bandwidth; and flexible configurability represent key benefits offered by eMMC solutions. The miniaturization trend will continue to drive the adoption of eMMC, given that the technology offers a perfect solution for high memory performance in products with small form factors.

Growth in the eMMC market will be fuelled by technology developments that enhance the functionality of the eMMC architecture. Currently being developed and commercialized is the Embedded Multi-Chip Package (eMCP) memory architecture that integrates the embedded controller directly onto the memory chip thus eliminating the need to develop separate interface software for NAND memory. eMCP features the ability to meet the highly integrated memory needs of modern miniaturized mobile computing devices. A key advantage of the eMCP memory architecture includes space conservation as it allows vertical stacking of multiple memory functions. Also, eMCP eliminates the need for a separate memory expansion slot thus enabling the development of smaller and thinner devices. eMMC is forecast to witness widespread adoption in low-end smartphones in the coming years as the technology moves up the value chain resulting in falling prices and enhanced performance and functionality. A key factor driving the adoption of eMMC in low-end smartphones is the ability of the memory architecture to make these phones smarter and thereby significantly enhance the cost to benefit ratio. eMMC’s higher transmission speeds enable superior video and graphics capabilities in low-end phones and the separate eMMC controller reduces the burden on the main processor thus improving computation speeds at no additional costs.

Growing sales of smartphones is expected to benefit the market for eMMC. Factors such as ubiquity of mobile Internet, capabilities such as advanced messaging, email, web browsing, navigation, data streaming, and faster 3G/4G networks are creating the need for higher memory densities in smartphones. As the amount of data downloaded and stored increases, demand for eMMC is poised to grow given its superior memory management capabilities. Benefits such as low cost advanced memory capabilities, longer battery life, and a simpler design structure capable of reducing production costs, are fostering eMMC adoption in smartphones and tablets. Manufacturers have already begun incorporating 16GB/32GB/64GB eMMC in high-end smartphones and development is underway to accommodate eMMC on mid-range and low-end smartphones as well.

As stated by the new market research report on Embedded Multimedia Card (eMMC), Asia-Pacific represents the largest as well as the fastest-growing regional market with a projected CAGR of 28.4% over the analysis period. Growth in the region is led by strong economic growth, rising income levels, continuous development of cellular markets, rising 3G penetration, and spiraling sales of smartphones and tablets.

Major players in the market include Faraday Technology Corporation, Greenliant Systems Ltd., SK Hynix Inc., Kingston, Micron Technology Inc., Phison Electronics Corporation, Samsung Electronics, SanDisk Corporation, Silicon Motion Technology Corporation, Toshiba America Electronic Components Inc., and Transcend Information Inc., among others.

The research report titled “Embedded Multimedia Card (eMMC): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates in units for all major geographic markets including US, Canada, Japan, Europe (France, Germany, Italy, UK and Rest of Europe), Asia-Pacific, Latin America, and Rest of World.

For more details about this comprehensive market research report, please visit http://www.strategyr.com/eMMC_Embedded_Multimedia_Card_Market_Report.asp.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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