The Survival Group, LLC, Announces New On-Line Store for Emergency Preparedness Supplies and Survival Equipment

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The Survival Group, LLC, an Austin-based consortium, recently launched SurvivalOutpost.com, an on-line store specializing in emergency preparedness supplies and long-term survival equipment for individuals, families and businesses. The SurvivalOutpost.com mission is simple: to help people achieve the peace of mind that comes through reasonable readiness in an increasingly unpredictable and uncertain world.

Quite frankly, we're trying to get people to settle down and get focused

"People are nervous." Explains SurvivalOutpost.com co-founder Kevin Baum, a 20-year veteran of the fire service and former Assistant Fire Chief with the City of Austin. "The economic crisis, climate change, extreme weather and geophysical events, run-away population growth, predictions of doom and gloom, resource scarcity, and so on, have really gotten people's attention. They no longer trust institutions as much as they once did and are, in many ways, taking matters into their own hands."

Indeed, Baum notes that 4 of 5 SurvivalOutpost.com customers are worried about basic provisions such as food and water at a time when their income to support their families is diminishing.

While there are a number of on-line stores that provide emergency preparedness supplies and long-term survival equipment, SurvivalOutpost.com is different in that they seek to balance reason with readiness. "There is a whole lot of doom and gloom out there," notes Baum. "And many people are trying to make a profit from it. Just turn on the news and you can see that there is a lot to worry about. What makes SurvivalOutpost.com different is that we encourage thoughtful preparation. In other words, be prepared for disruptions in power, infrastructure, and the economy in this uncertain world, but don't sell the farm."

SurvivalOupost.com provides a refreshing alternative to emergency & disaster preparation retailing. SurvivalOutpost.com offers a wide variety of free services that move beyond the products they sell, from YouTube info videos, interactive web blogs, on-line articles, presentations and more. The SurvivalOutpost.com website is intuitive and easy to navigate with products listed in three main categories: Food & Water; Protection & Survival; and, Hygiene and First Aid.

"Quite frankly, we're trying to get people to settle down and get focused," says Baum. "It makes sense to be prepared for disruptions caused by natural or man-made hazards, in the same way that insurance makes sense. But our efforts to prepare should be balanced and informed through realistic assessments of risk. We help people to achieve this balance and the peace of mind that comes with it."

SurvivalOutpost.com is an on-line retail store specializing in emergency preparedness supplies, long-term survival equipment, and resources for individuals, families and businesses. For more information, see http://www.SurvivalOutpost.com.

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