Emerging Technology and Marketing Trends are Focus of Valassis Conference

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Summit Engages Leaders from Grocery, Drug, Convenience and Mass Retailers

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The expertise shared at the summit ignites new ideas that participants take back to their respective companies.

Valassis (NYSE: VCI), one of the nation’s leading media and marketing services companies, announced today an upcoming conference of industry leaders on Emerging Marketing Technology, hosted by Valassis Relationship Marketing Systems (VRMS), the premier developer of customer database products for grocery, drug, convenience and mass retailers.

Over the course of the 18 years VRMS has been hosting this conference, it has drawn from its own experts, clients and thought leaders across industries to provide insight into new technologies, consumer behavior and marketing trends. Topics at the conference, to be held Sept. 19 through 21 in Orlando, Fla., will include:

  • Media Consumption in Today’s World;
  • Social Media Marketing;
  • Trends in Loyalty;
  • Consumer Behavior After the Economic Storm; and
  • The New Frontier for Customer Marketing Relationship (CRM) Programs.

Featured speakers represent customer relationship marketing, social media, academia, media and information technology. At the summit, participants will hear from:

  • Gareth Hershel, Gartner: He will share his 17 years of industry experience on the use of analytics to drive improved business performance in the area of customer relationships. Today, companies employ predictive analytics to drive better decisions. They apply social network analysis and text mining to improve their understanding of customer segmentation, value and satisfaction across the marketing and customer service channels.
  • Stephanie Kovner-Bryant, Unilever: An expert in integrated marketing, Kovner-Bryant will present a case study on consumer packaged goods (CPG) integration. In 2009, she was named as one of Mobile Marketer’s Mobile Women to Watch. Unilever is a leading global company whose portfolio includes major brand icons such as Axe, Ben & Jerry's, Bertolli, Degree, Dove personal care products, Hellmann's and Vaseline.
  • Shareef Dajani, Yahoo!: Targeting for the future is the topic Dajani will address, drawing from his expertise with local partnerships for Yahoo!. He also brings with him 18 years of experience in the advertising and marketing industry where he has worked for several top media companies. At Yahoo!, Dajani has developed strategies in relation to online coupons and display advertising.

Additional speakers will share insights from their roles at IZEA, LoyaltyOne US, Loyalty 360, Morning News Beat, Northwestern University, redplum.com, Valassis and VRMS.

“The expertise shared at the summit ignites new ideas that participants take back to their respective companies,” said Chris Linskey, VRMS General Manager. “These ideas are rooted in this exchange of information and enhance marketing plans utilizing new tools, data and learnings.”

The conference attracts leaders from grocery, drug, convenience and mass retailers. About 50 companies will be represented from these industries. Registration is still available for those interested in attending the conference to be held at the Omni Championsgate Hotel in Orlando. Space is limited for this offering. To register or for more information, please contact Joby Cheezic at cheezicj(at)valassis(dot)com.

VRMS’ software products are the most widely used CRM operational solutions in the marketplace today, serving a wide range of retailers, including grocery, drug, convenience and mass. Its CRM Solutions MarketExpert and TargetExpert are installed at major national retailers in the United States, Canada and Europe.

About Valassis
Valassis is one of the nation’s leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum™ media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform -- in-home, in-store and in-motion. Through its digital offerings, including redplum.com, consumers can find compelling national and local deals. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America’s Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or http://www.redplum.com . To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

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Certain statements found in this document constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; ongoing disruptions in the credit markets that make it difficult for companies to secure financing; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients’ promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; possible governmental regulation or litigation affecting aspects of our business; the credit and liquidity crisis in the financial markets could continue to affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Media Contact:
Mary Broaddus
Director, Investor Relations and Corporate Communications


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