BAM! Cooking.com Partners with Chef Emeril Lagasse, to Manage E-Commerce Site

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Emerilstore.com gets a refresh on a new platform powered by Cooking.com

We are thrilled to partner with a company that helps us inspire aspiring chefs and make their visions a reality

Cooking.com is “kicking it up a notch” through a new channel partnership with world-class chef, restaurateur, television personality and cookbook author, Chef Emeril Lagasse. The partnership kicks-off with the launch of the Emeril Store, which will cater to his loyal fan base with Emeril’s useful kitchenware products. This high-profile relationship further accentuates Cooking.com’s stellar reputation among American culinary icons.

A beloved and prolific figure in the culinary space, Chef Emeril Lagasse is the chef and proprietor of 13 award-winning restaurants, and has hosted more than 2,000 shows on the Food Network including Emeril Live and Essence of Emeril. Most recently, Emeril joined Top Chef Seattle – season 10 of Bravo’s hit food series Top Chef – as the show’s newest chef and restaurateur at the judge’s table. Emeril is also the author of 17 best-selling cookbooks, with the latest, Emeril’s Kicked-Up Sandwiches, out this month. Additionally, a new TV show for the Cooking Channel, Emeril’s Florida, will air in late January 2013.

Cooking.com, which currently manages both its own culinary e-commerce site and uniquely branded online stores for the biggest names in the industry, will manage the e-commerce business of the Emeril brand moving forward. In addition to providing the Emeril Store with a new and improved online look and feel, Cooking.com will handle product fulfillment and will provide a completely integrated program to amplify sales efforts online and improve social accessibility. Consumers will also benefit from a new selection of products that complement Emeril’s existing product lines.

“We are excited to partner with Emeril and support one of the culinary community’s most recognized names with not only a refreshed store website, but a completely integrated e-commerce program,” said Tracy Randall, CEO of Cooking.com. “We look forward to ongoing collaboration with the chef and his team as we bring their loyal fan base a tailored store experience.”

“We are thrilled to partner with a company that helps us inspire aspiring chefs and make their visions a reality,” said Tony Cruz, CFO of Emeril’s Homebase. “Cooking.com has a well-respected reputation in our industry for reaching unique audiences and providing products that cater to exciting adventures in the kitchen. We are looking forward to seeing where this partnership takes us.”

For more information, please visit http://www.emerils.com and the Emeril Store at http://www.emerilstore.com or follow @Emeril on Twitter for the latest news updates.

About Cooking.com
Cooking.com is transforming online shopping in the food and cooking space by building innovative, entertaining shopping experiences with trusted brands. Cooking.com operates uniquely branded stores, including: Food Network Store, Calphalon Store, Rachael Ray Store, and Epicurious Shop. Powered By Cooking.com delivers high touch, branded e-commerce solutions and category expertise, enabling partners to attract consumers, drive membership and build new revenue opportunities. Cooking.com offers over 30,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with an exceptional experience and is the recipient of numerous awards for customer satisfaction. Cooking.com was founded in 1998 and is based in Marina Del Rey, CA. Please visit http://www.cooking.com

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Julie Hendricks
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