Emerson Industrial Automation Engaging Customers With Expanded Social Media Presence

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Emerson Industrial Automation has added industry-specific Twitter handles and Facebook pages to better engage with customers.

Emerson Industrial Automation, a business of Emerson, continues to engage customers by expanding its social media presence. With a focus on providing customers direct access to information on products and services, Emerson Industrial Automation has added industry-specific Twitter handles and Facebook pages to its already expansive network of social media channels.

Emerson Industrial Automation has industry-focused social media resources in HVAC, bulk and unit material handling, food and beverage, and turbo machinery, along with product and application specific pages. Fans and followers can find Emerson on Twitter, Facebook and the company’s YouTube Channel.

Recently the company added Twitter handles for specialized industry audiences, like:

  •     @HVACSaveGreen
  •     @AggSolutions
  •     @UnitHandling
  •     @TurboSolutions
  •     @FoodBevSustain

On Facebook, fans have access to timely information like sustainability tips, news and event updates in the aggregates, vbelts, food and beverage, bearings and unit handling.

Viewers to the Emerson Industrial Automation YouTube channel find how-to videos with tips on energy saving, cost reductions, water conservation, product installation and more. The channel also features videos from the company’s latest products and content related to industry events.

“Facilities managers, engineers, designers and technicians are increasingly demanding immediate access to relevant online content,” said Jackie Catalano, Manger Global Marketing Communications for Emerson Industrial Automation. “We are meeting that demand with practical information available across the appropriate social media channels.”

Currently the company is offering a challenge to new Twitter followers. Now through November 23, 2011, new followers of @FoodBevSustain who post in their status “#RunningDry @FoodBevSustain” are automatically entered for a chance to win an iPad2. Winners will be announced via Twitter on December 1, 2011. For rules and regulations, visit them on Twitter.

For more information about Emerson Industrial Automation, visit http://www.emerson-ept.com.

About Emerson
Emerson (NYSE: EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Sales in fiscal 2011 were $24.2 billion. For more information, visit http://www.Emerson.com.

About Emerson Industrial Automation
Emerson Industrial Automation delivers manufacturing solutions designed with leading technologies – including mechanical, electrical and ultrasonic – to provide the most advanced industrial automation possible for numerous and diverse industries worldwide. The company’s wide range of products and systems used in manufacturing processes and other equipment includes motion-control systems, plastics joining, precision cleaning, materials-testing equipment, fluid-control valves, alternators, motors, and mechanical power transmission drives and bearings. Emerson Industrial Automation’s mechanical power transmission division, headquartered in Florence, Kentucky, consists of Browning®, Jaure®, Kop-Flex®, McGill®, Morse®, Rollway®, Sealmaster® and System Plast™ product brands. For more information, please visit EmersonIndustrialAutomation.com and emerson-ept.com.

For more information, contact:
Natasha Baker, APR
Fahlgren Mortine

Release No. MCWR11022E


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Jackie Catalano

Natasha Baker
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