We have a good grasp of the promise of data about how people use our websites
Washington DC (PRWEB) August 10, 2009
The eMetrics Marketing Optimization Summit in Washington D.C., October 19-23, features an impressive line-up of major organizations, gathering to share best practices and lessons-learned about using web data to improve their websites, their marketing and their businesses.
Industry thought leaders and consultants will be on hand to provide workshops, clinics and labs for practical, tactical techniques and examples, but the spotlight this time is on those who are in the trenches, doing the work.
The speaking roster includes AARP, Allstate, Avis Budget, Children's Defense Fund, Cisco, Dell, FedEx, Kohler, Met Life, Monster.com, Motorola, National Institute of Health, National Cancer Institute, National Geographic Society, NBC Universal, Network Solutions, Nokia, NPR, Quicken Loans, Sallie Mae, Sirius XM, Travelocity and more.
"We have a good grasp of the promise of data about how people use our websites," said Summit founder Jim Sterne, "What you might do and could do if you only had the tools, the time and the people. Now, it's time to focus on what it actually takes to make the most of this new type of information - what real organizations are actually accomplishing."
Keynoter Theresa Kushner, director of customer intelligence at Cisco Systems will reveal Cisco's data collection, integration and capitalization for a holistic customer view that takes advantage of datawarehousing, customer behavioral analysis and predictive modeling. Lizzie Schreier from Allstate Insurance will walk the audience through the process of organizational change management at a 78 year old, Fortune 100 company with more than 70,000 employees and none of them tasked with making the most of the Internet. She'll share how the "Good Hands" company became a web savvy company that is active in social media without freaking out legal, leadership, or liability teams.
During the first round of breakout sessions, Ned Kumar from FedEx divulges various techniques that FedEx leverages to shape insights from huge data sets of multi-channel data, Matt Greenberger, Consumer Experience Champion at Motorola explains how they align website feedback, customer discussion forums, customer driven wikis and even the interactive voice response (IVR) system with web analytics data and Caroline Bradley from Prime Outlets describes how they optimize their spend on search in order to drive traffic and sales to the brick and mortar stores in their outlet shopping centers.
eMetrics Clinics and Labs Provide Hands-On Education
Debuting at the last eMetrics Marketing Optimization Summit in San Jose, eMetrics Clinics allow attendees to get up close and personal with several world-class experts to optimize their websites in real time. "The Doctor is In," for those who bring their web-based aches and pains to these Clinics
eMetrics Marketing Labs help attendees move beyond high level theory with a live demonstration of technologies working together to solve a common business scenario. Attendees will find practical, tactical examples of popular marketing optimization tools, technologies and techniques and gain necessary knowledge to find even greater, more consistent returns on their marketing investment.
Save the date for the eMetrics Marketing Optimization Summit in Washington D.C., October 19-23 and save over $600 by registering before September 5, 2009.
About the eMetrics Marketing Optimization Summit
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase their return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. To learn more, visit: emetrics.org.
eMetrics Marketing Optimization Summit
jsterne (at) targeting.com