Internet Marketing Executives from Coca-Cola and Xerox to Deliver Keynotes at Emetrics Summit, Washington D.C. October 2006

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Emetrics Summit: The Big Picture to Focus on Optimizing Online Marketing Value

The goal of the Emetrics Summit is to bring together the marketers, web analysts and business leaders so they can look at their website holistically and gain insight into how to optimize their company’s online presence.

The Emetrics Summit, the conference that brings together the technologies and techniques that make up the art, science and business of optimizing online marketing value, has announced that Xerox Corporation’s VP of Corporate Internet Marketing Duane Schulz and the Coca-Cola Company’s Group Manager of Internet Marketing Tim Goudie will deliver the keynote presentations at this year’s event in Washington D.C. from October 16-18, 2006.

The two keynotes were selected to represent the theme of the first East Coast Emetrics Summit: The Big Picture. These speeches, as well as many other sessions at this event, will map web analytics to overall business values and how companies can use metrics to optimize their marketing objectives.

“There are so many separate technologies and techniques that make up a successful website,” said conference organizer Jim Sterne. “The goal of the Emetrics Summit is to bring together the marketers, web analysts and business leaders so they can look at their website holistically and gain insight into how to optimize their company’s online presence.”

That’s the strategy that Schulz has pursued for Xerox’s corporate site at http://www.xerox.com, which must effectively span several different lines of business ranging from Xerox color printers and digital presses to Xerox outsourcing and document management services – for over 160 countries. During his keynote on Oct. 17, Schulz will describe how Xerox measures and monitors web activity, uses data to adapt and create strong marketing approaches, and manages web and e-commerce applications across a global technology enterprise. With a background in business intelligence, marketing innovation and new ventures, Schulz aims to help attendees apply similar strategies within their own companies.

Tim Goudie’s expertise lies in strategic Internet Marketing implementation and activation on a global scale. At Coca-Cola, he is tasked with helping the company implement Internet marketing strategies into the larger media mix. Through a combination of strategic thinking and knowledge of technological developments, Tim’s techniques are steeped in metrics and measurement to prove the value associated with interactive marketing. Tim’s presentation will reveal his key learning’s as his company entered into the new media landscape. Attendees will learn how to apply Internet marketing to their overall marketing efforts, how to work with IT, plot out key performance indicators and more.

With over 50 speakers covering seven tracks over a period of three days, the Emetrics Summit: The Big Picture is a comprehensive event that gives business strategists, marketing professionals and web analysts actionable insight into marketing performance management techniques to improve ROI on their web activities. Register now for a special “early bird” discount. For more information, please visit: http://www.emetrics.org.

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Kathleen Formidoni
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