It was always my intention to widen the concept of this popular product, to be able to cross the classification of a clothing piece and an accessory
Greenwich, London (PRWEB UK) 30 April 2013
Setting up a self-imposed challenge during a recent visit to Mexico, Emma Nissim, London fashion designer modeled a range of her own silkscreen hand printed Tencel wraps to her Facebook audience, aiming to achieve a distinctive style each day, in order to promote the versatility of her popular garment piece.
“It was always my intention to widen the concept of this popular product, to be able to cross the classification of a clothing piece and an accessory”, “Heading to Mexico recently gave me the best opportunity to put my ‘wrap where my mouth was’, and show travellers the ability to get more out of what you take with you, and the Tencel fabric has excellent properties, which allow you to hand or machine wash equally easily and it dries in such a quick time, you’re soon ready to go again”
Emma continued to post pictures of her styles each day back to Facebook and Instagram followers, generating a measured average of 10% more discussions and hits per day, which has also translated into an increase of sales from her London Greenwich Market store, website and other retail sites.
She documents these styles on her website with video guides and encourages discussions and submissions from customers to come up with their own creations, which will in turn be videoed with full style credits being attributed to the inventor. This is now the third highest visited page within the site over the last quarter “We have Ambassadors on our site who we approached for expert feedback and opinions on our products, but we’re all experts when it comes to knowing what we like as individuals, so we want to hear what you like and how you do it.”
For further details about Emma Nissim’s product range, please contact:
Rachael Nissim - Director PR